How popular isElectrolux in search?
In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 36.3% estimated Share of Search among home appliance brands worldwide and is ranked 1st of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.
Electrolux36.3%Smeg24.8%
Beko10.9%
LG9.3%Haier8.9%
Samsung3.6%
Miele2.7%
Westinghouse2.7%
Fisher & Paykel0.66%
Bosch0.09%
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Which home appliance brands compete with Electrolux?
Share of Search by month for Electrolux, Smeg, Beko, LG, Haier, Samsung, Miele, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Beko | LG | Haier | Samsung | Miele | Westinghouse | Fisher & Paykel | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 23.5% | 12.3% | 10.6% | 10.1% | 3.4% | 2.5% | 3% | 0.74% | 0.1% |
| Nov 2025 | 41.6% | 22.7% | 10.2% | 7.3% | 8.4% | 3.4% | 3.1% | 2.5% | 0.62% | 0.08% |
| Dec 2025 | 32.3% | 25.8% | 11.8% | 8.4% | 11.8% | 3.2% | 3.6% | 2.4% | 0.58% | 0.09% |
| Jan 2026 | 32.4% | 26.5% | 11.9% | 10.2% | 9.7% | 3.2% | 2.9% | 2.4% | 0.71% | 0.09% |
| Feb 2026 | 30.9% | 25.5% | 11.4% | 12% | 9.3% | 4.4% | 2.8% | 2.8% | 0.69% | 0.11% |
| Mar 2026 | 33.8% | 22.7% | 10.1% | 12.9% | 10.1% | 4% | 3.1% | 2.5% | 0.75% | 0.1% |
| Apr 2026 | 36.1% | 20.6% | 10.8% | 9.4% | 13.3% | 3.6% | 2.7% | 2.7% | 0.65% | 0.11% |
| May 2026 | 36.1% | 20.6% | 10.8% | 9.4% | 13.3% | 3.6% | 2.7% | 2.7% | 0.65% | 0.11% |
| Jun 2026 | 36.4% | 17.8% | 13.3% | 9.5% | 13.3% | 3.6% | 2.7% | 2.7% | 0.66% | 0.09% |
| Jul 2026 | 31.1% | 22.5% | 14% | 10% | 11.5% | 4.5% | 2.8% | 2.8% | 0.69% | 0.09% |
| Aug 2026 | 36.2% | 21.7% | 10.9% | 11.4% | 8.9% | 4.2% | 3.3% | 2.7% | 0.65% | 0.09% |
| Sep 2026 | 36.3% | 24.8% | 10.9% | 9.3% | 8.9% | 3.6% | 2.7% | 2.7% | 0.66% | 0.09% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.3% | 1.5M | 0% | +0.1 points | |
| 2, held 2nd | 24.8% | 1M | +13.9% | +3.1 points | |
| 3, moved from 4th to 3rd | 10.9% | 450K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.3% | 386K | -18.2% | -2.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.9% | 368K | 0% | 0 points | |
| 6, held 6th | 3.6% | 151K | -14.2% | -0.6 points | |
| 7, held 7th | 2.7% | 111K | -18.4% | -0.6 points | |
| 8, held 8th | 2.7% | 110K | 0% | 0 points | |
| 9, held 9th | 0.66% | 27.1K | 0% | 0 points | |
| 10, held 10th | 0.09% | 3.6K | 0% | 0 points |
36.3%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
24.8%
Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.1 points.
3.
Beko10.9%
Moved from 4th to 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
4.
LG9.3%
Moved from 3rd to 4th. 386K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
5.
8.9%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Samsung3.6%
Held 6th. 151K estimated branded searches, -14.2% vs prior month. Share -0.6 points.
7.
Miele2.7%
Held 7th. 111K estimated branded searches, -18.4% vs prior month. Share -0.6 points.
2.7%
Held 8th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
0.66%
Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Bosch0.09%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Electrolux and its closest rivals
Every comparison with Electrolux
31 comparisons
- Dyson vs Electrolux
- Electrolux vs KitchenAid
- Electrolux vs Smeg
- Electrolux vs Shark
- Electrolux vs Whirlpool
- Electrolux vs Roborock
- Breville vs Electrolux
- Electrolux vs Ryobi
- Dreame vs Electrolux
- Bosch vs Electrolux
- Electrolux vs Hisense
- Electrolux vs iRobot
- BISSELL vs Electrolux
- Electrolux vs Midea
- Electrolux vs Haier
- Beko vs Electrolux
- Electrolux vs LG
- Electrolux vs Samsung
- Electrolux vs Hoover
- Black and Decker vs Electrolux
- Electrolux vs SEBO
- Brass Monkey vs Electrolux
- Dometic vs Electrolux
- Electrolux vs Miele
- Electrolux vs Westinghouse
- Amana vs Electrolux
- Electrolux vs Fisher & Paykel
- Electrolux vs GE Profile
- Electrolux vs SKOPE
- Alpicool vs Electrolux
- Chef vs Electrolux
How has branded search demand for Electrolux changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among home appliance brands worldwide increased from 33.7% to 36.3%.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among home appliance brands worldwide peaked at 41.6% in November 2025 and was lowest at 30.9% in February 2026.
How did search popularity change for home appliance brands worldwide in September 2026?
6 changes
In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.7% to 24.8%.
In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.
In September 2026, Miele lost estimated Share of Search among home appliance brands worldwide, from 3.3% to 2.7%.
In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.
In September 2026, Beko rose from 4th to 3rd among home appliance brands worldwide.
Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Where does Electrolux compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 2nd of 9 | 11.3% | Show ranking |
| Cordless vacuum brands | 2nd of 8 | 17.7% | Show ranking |
| Stick vacuum brands | 2nd of 8 | 19% | Show ranking |
| Fridge brands | 1st of 15 | 29.9% | Show ranking |
| Washing machine brands | 1st of 12 | 30.9% | Show ranking |
| Home appliance brands | 1st of 10 | 36.3% | Shown above |
| Induction cooktop brands | 1st of 7 | 44.4% | Show ranking |
| Freestanding oven brands | 1st of 8 | 44.5% | Show ranking |
| Double wall oven brands | 1st of 8 | 48.9% | Show ranking |
| Gas cooktop brands | 1st of 7 | 49.1% | Show ranking |
| Integrated dishwasher brands | 1st of 6 | 50.7% | Show ranking |
| Oven and cooktop brands | 1st of 6 | 53.6% | Show ranking |
| Oven brands | 1st of 5 | 56.3% | Show ranking |
| Front load washer brands | 1st of 5 | 69.6% | Show ranking |
| Clothes dryer brands | 1st of 5 | 69.7% | Show ranking |
| Range hoods | 1st of 6 | 83.2% | Show ranking |
| Washer and dryer brands | 1st of 5 | 91.8% | Show ranking |
How is Electrolux measured?
Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- electrolux
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