Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 30.5% estimated Share of Search among double wall oven brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux30.5%
  2. KitchenAid25.9%
  3. Whirlpool21.5%
  4. LG8.7%
  5. Samsung7.2%
  6. Bosch3.4%
  7. Miele2.3%
  8. GE Profile0.47%
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Which double wall oven brands compete with Electrolux?

Electrolux against double wall oven brands worldwide, by month

Share of Search by month for Electrolux, KitchenAid, Whirlpool, LG, Samsung, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidWhirlpoolLGSamsungBoschMieleGE Profile
Oct 202525.3%30.8%21.7%8.8%7.6%3.5%1.9%0.39%
Nov 202529.1%38.5%16.2%5.8%5.6%2.2%2.2%0.44%
Dec 202522%44.2%16.2%6.5%5.8%2.5%2.5%0.35%
Jan 202625.7%31%22%8.9%6.8%2.9%2.4%0.4%
Feb 202625%29.9%21.3%10.5%7.7%2.9%2.3%0.38%
Mar 202627.8%28%19.8%11.4%7%3.1%2.6%0.35%
Apr 202628.4%27.8%23.3%8.1%6.6%3.2%2.1%0.36%
May 202629.5%25.5%23.7%8.5%6.9%3.3%2.2%0.37%
Jun 202630.3%23.5%24.3%8.7%7.1%3.4%2.3%0.39%
Jul 202625.5%25.6%25.7%9%7.9%3.5%2.3%0.48%
Aug 202629.5%24%21%10.1%8.3%4%2.7%0.45%
Sep 202630.5%25.9%21.5%8.7%7.2%3.4%2.3%0.47%

  1. 1.Electrolux

    30.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.KitchenAid

    25.9%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +2 points.

  3. 3.Whirlpool

    21.5%

    Held 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.5 points.

  4. 4.LG

    8.7%

    Held 4th. 427K estimated branded searches, -16.8% vs prior month. Share -1.4 points.

  5. 5.Samsung

    7.2%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -1.1 points.

  6. 6.Bosch

    3.4%

    Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  7. 7.Miele

    2.3%

    Held 7th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  8. 8.GE Profile

    0.47%

    Held 8th. 23.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among double wall oven brands worldwide increased from 25.3% to 30.5%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among double wall oven brands worldwide peaked at 30.5% in September 2026 and was lowest at 22% in December 2025.
  • Across the 12 months ending September 2026, Electrolux rose from 2nd to 1st among double wall oven brands worldwide.

How did search popularity change for double wall oven brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among double wall oven brands worldwide, from 24% to 25.9%.

  2. In September 2026, Electrolux gained estimated Share of Search among double wall oven brands worldwide, from 29.5% to 30.5%.

  3. In September 2026, LG lost estimated Share of Search among double wall oven brands worldwide, from 10.1% to 8.7%.

  4. In September 2026, Samsung lost estimated Share of Search among double wall oven brands worldwide, from 8.3% to 7.2%.

  5. In September 2026, Bosch lost estimated Share of Search among double wall oven brands worldwide, from 4% to 3.4%.

  6. Estimated monthly branded searches for Whirlpool worldwide fell 17.7% over 12 measured months, from 1.3M to 1.1M in September 2026.

Where does Electrolux compete?

Electrolux is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands2nd of 910.9%Show ranking
Cordless vacuum brands2nd of 812.2%Show ranking
Stick vacuum brands2nd of 813.1%Show ranking
Washing machine brands1st of 1223.5%Show ranking
Fridge brands1st of 1526.1%Show ranking
Double wall oven brands1st of 830.5%Shown above
Home appliance brands1st of 1031.4%Show ranking
Induction cooktop brands1st of 734.9%Show ranking
Freestanding oven brands1st of 838.5%Show ranking
Gas cooktop brands1st of 738.9%Show ranking
Front load washer brands1st of 543.5%Show ranking
Range hoods1st of 646.6%Show ranking
Integrated dishwasher brands1st of 647.5%Show ranking
Oven and cooktop brands1st of 648.7%Show ranking
Oven brands1st of 550.6%Show ranking
Clothes dryer brands1st of 558.6%Show ranking
Washer and dryer brands1st of 567.9%Show ranking

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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