Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 19% estimated Share of Search among stick vacuum brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson63.4%
  2. Electrolux19%
  3. LG4.9%
  4. BISSELL4.7%
  5. Hoover3.8%
  6. Black and Decker2.8%
  7. Miele1.4%
  8. Bosch0.05%
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Which stick vacuum brands compete with Electrolux?

Electrolux against stick vacuum brands worldwide, by month

Share of Search by month for Dyson, Electrolux, LG, BISSELL, Hoover, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxLGBISSELLHooverBlack and DeckerMieleBosch
Oct 202562.5%18.7%5.9%4.6%3.8%3.1%1.4%0.05%
Nov 202565.8%19.7%3.5%4%3.2%2.4%1.5%0.04%
Dec 202567.3%16.5%4.3%3.3%4%2.7%1.8%0.05%
Jan 202662.5%18.7%5.9%3.8%4.6%2.7%1.7%0.05%
Feb 202661%18.2%7%4.5%4.5%3%1.7%0.07%
Mar 202656.9%20.9%8%5.1%4.2%3.1%1.9%0.06%
Apr 202659.1%21.7%5.6%4.4%4.4%3.2%1.6%0.06%
May 202659.2%21.7%5.6%3.6%4.4%3.9%1.6%0.06%
Jun 202659.9%22%5.7%3.6%3.6%3.6%1.6%0.05%
Jul 202657.9%21.1%6.7%4.3%4.3%3.8%1.9%0.06%
Aug 202657.7%21.2%6.7%5.2%4.2%3.1%1.9%0.05%
Sep 202663.4%19%4.9%4.7%3.8%2.8%1.4%0.05%

  1. 1.Dyson

    63.4%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +5.7 points.

  2. 2.Electrolux

    19%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.LG

    4.9%

    Held 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.BISSELL

    4.7%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Hoover

    3.8%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Black and Decker

    2.8%

    Held 6th. 220K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Miele

    1.4%

    Held 7th. 111K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  8. 8.Bosch

    0.05%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among stick vacuum brands worldwide peaked at 22% in June 2026 and was lowest at 16.5% in December 2025.

How did search popularity change for stick vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among stick vacuum brands worldwide, from 57.7% to 63.4%.

  2. In September 2026, Electrolux lost estimated Share of Search among stick vacuum brands worldwide, from 21.2% to 19%.

  3. In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 6.7% to 4.9%.

  4. In September 2026, BISSELL lost estimated Share of Search among stick vacuum brands worldwide, from 5.2% to 4.7%.

  5. In September 2026, Miele lost estimated Share of Search among stick vacuum brands worldwide, from 1.9% to 1.4%.

  6. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does Electrolux compete?

Electrolux is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands2nd of 911.3%Show ranking
Cordless vacuum brands2nd of 817.7%Show ranking
Stick vacuum brands2nd of 819%Shown above
Fridge brands1st of 1529.9%Show ranking
Washing machine brands1st of 1230.9%Show ranking
Home appliance brands1st of 1036.3%Show ranking
Induction cooktop brands1st of 744.4%Show ranking
Freestanding oven brands1st of 844.5%Show ranking
Double wall oven brands1st of 848.9%Show ranking
Gas cooktop brands1st of 749.1%Show ranking
Integrated dishwasher brands1st of 650.7%Show ranking
Oven and cooktop brands1st of 653.6%Show ranking
Oven brands1st of 556.3%Show ranking
Front load washer brands1st of 569.6%Show ranking
Clothes dryer brands1st of 569.7%Show ranking
Range hoods1st of 683.2%Show ranking
Washer and dryer brands1st of 591.8%Show ranking

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

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How the Brand Demand Index is measured

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