Brandwave

Electrolux vs Wolf:Which is more popular?

In September 2026, Electrolux had more branded searches than Wolf among gas cooktop brands worldwide. Electrolux had about 1.5 million branded searches, while Wolf had 48,300. Electrolux made up 47.6% of all gas cooktop brand searches we track, and Wolf accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Wolf appeared in four of the five answers and Electrolux in none.

Among gas cooktop brands worldwide in September 2026

Who do people search for more?

Electrolux, about 31 searches for every 1 for Wolf

Electrolux 1.5M searchesWolf 48.3K searches

Who does AI mention more?

Wolf, mentioned in 4 of 5 answers, Electrolux in 0

Wolf in 4 of 5Electrolux in 0 of 5

Who does AI recommend more?

Wolf, the only one of the two named

Wolf first in 4Electrolux never named

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wolf was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Electrolux did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Thermador2nd
  3. KitchenAid3rd
  4. Wolf4th
  5. GE Profile5th
  6. LG6th
  7. Miele7th
  8. Electrolux–
  9. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thermador4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Electrolux or Wolf more popular in search?

This chart shows how often people search Google for Electrolux and Wolf by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from English-language searches worldwide.

Electrolux and Wolf among gas cooktop brands worldwide, by month

Share of searches by month for Electrolux, Wolf. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxKitchenAidLGSamsungMieleWolfThermadorGE ProfileBosch
Oct 202540.9%35.3%12.9%4.1%3%1.6%1.3%0.61%0.24%
Nov 202543.5%38.7%7.7%3.6%3.2%1.5%0.96%0.64%0.17%
Dec 202534.8%45.6%9%3.5%3.8%1.7%0.94%0.51%0.19%
Jan 202640.3%35.2%12.7%4%3.7%1.9%1.3%0.6%0.24%
Feb 202638.4%33.8%14.9%5.5%3.5%1.9%1.3%0.57%0.28%
Mar 202641.9%30%16%4.9%3.8%1.7%1.1%0.51%0.22%
Apr 202645%31.8%11.7%4.5%3.3%1.7%1.2%0.54%0.24%
May 202647.5%28%12.3%4.8%3.5%1.9%1.3%0.57%0.25%
Jun 202647.7%27.8%12.4%4.8%3.5%1.7%1.3%0.58%0.25%
Jul 202642.2%30.2%13.5%6.1%3.8%1.8%1.4%0.77%0.28%
Aug 202645.6%26.8%14.3%5.3%4.1%1.7%1.2%0.67%0.24%
Sep 202647.6%28.1%12.3%4.8%3.5%1.5%1.3%0.7%0.23%

How has the Electrolux and Wolf comparison changed over the last 12 months?

3 findings
  • Electrolux was ahead of Wolf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among gas cooktop brands worldwide moved from 40.9% to 47.6%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Wolf’s share of searches among gas cooktop brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 59.2K to 48.3K.

How did search popularity change for gas cooktop brands worldwide in September 2026?

2 changes
  1. In September 2026, Electrolux gained share of searches among gas cooktop brands worldwide, from 45.6% to 47.6%.

  2. Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Wolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

1 branded search term

  • electrolux

Wolf

3 branded search terms

  • wolf appliances
  • wolf oven
  • wolf range

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

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