Brandwave

How popular isWolf?

In September 2026, people searched for Wolf by name about 48,300 times worldwide, an 18.4% decrease from the previous year. These searches made up 1.7% of all global oven brand searches, placing Wolf fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about oven brands, Wolf appeared in three of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Wolf is the fourth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. ElectroluxShare of searches 53.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. SmegShare of searches 36.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WestinghouseShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WolfShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. BoschShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+5 more

Wolf website (opens in a new tab)

Follow Wolf and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wolf was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wolf is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. Miele3rd
  4. Whirlpool4th
  5. Frigidaire5th
  6. Wolf6th
  7. Electrolux7th
  8. Smeg–
  9. Westinghouse–
  10. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which oven brands compete with Wolf?

Wolf against oven brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Westinghouse, Wolf. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWestinghouseWolfBoschFisher & PaykelWhirlpoolMieleFrigidaireGE Profile
Oct 202551.5%36%4.6%2%1.6%1.1%0.95%0.76%0.77%0.6%
Nov 202558.1%31.7%3.5%2%1.2%0.86%0.84%0.58%0.52%0.68%
Dec 202549.3%39.4%3.6%2.3%1.5%0.89%0.87%0.73%0.6%0.7%
Jan 202648.8%39.8%3.6%2.3%1.5%1.1%0.86%0.72%0.44%0.85%
Feb 202648.1%39.7%4.3%2.3%1.5%1.1%0.89%0.88%0.43%0.65%
Mar 202653.2%35.7%3.9%2.1%1.4%1.2%0.83%0.79%0.48%0.51%
Apr 202656.5%32.3%4.1%2.1%1.5%1%0.72%0.68%0.48%0.54%
May 202656.6%32.3%4.2%2.2%1.2%1%0.69%0.68%0.48%0.54%
Jun 202659.6%29.2%4.4%2.1%1.3%1.1%0.73%0.72%0.49%0.46%
Jul 202651.3%37.1%4.6%2.2%1.4%1.1%0.77%0.62%0.44%0.53%
Aug 202655.9%33.5%4.1%2.1%1.2%1%0.81%0.67%0.46%0.38%
Sep 202653.5%36.5%3.9%1.7%1.2%0.97%0.77%0.65%0.53%0.36%

  1. 1.Electrolux

    53.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Smeg

    36.5%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3 points.

  3. 3.Westinghouse

    3.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Wolf

    1.7%

    Held 4th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.3 points.

  5. 5.Bosch

    1.2%

    Held 5th. 32.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fisher & Paykel

    0.97%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Whirlpool

    0.77%

    Held 7th. 21.7K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Miele

    0.65%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Frigidaire

    0.53%

    Held 9th. 15K estimated branded searches, +22% vs prior month. Share +0.1 points.

  10. 10.GE Profile

    0.36%

    Held 10th. 10.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wolf and its closest rivals

Every comparison with Wolf

14 comparisons

How has branded search demand for Wolf changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wolf worldwide fell from 59.2K to 48.3K.
  • Across the 12 months ending September 2026, Wolf’s share of searches among oven brands worldwide held steady, from 2% to 1.7%.

How did search popularity change for oven brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among oven brands worldwide, from 33.5% to 36.5%.

  2. In September 2026, Electrolux lost share of searches among oven brands worldwide, from 55.9% to 53.5%.

  3. Estimated monthly branded searches for GE Profile worldwide fell 41.7% over 12 measured months, from 17.5K to 10.2K in September 2026.

  4. Estimated monthly branded searches for Frigidaire worldwide fell 33.3% over 12 measured months, from 22.5K to 15K in September 2026.

  5. Estimated monthly branded searches for Bosch worldwide fell 31% over 12 measured months, from 46.8K to 32.3K in September 2026.

  6. Estimated monthly branded searches for Whirlpool worldwide fell 21.4% over 12 measured months, from 27.6K to 21.7K in September 2026.

How are Wolf’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Wolf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wolf appliances
  • wolf oven
  • wolf range

Do you work for Wolf? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wolf compete?

Wolf is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gas cooktop brands6th of 91.5%Show ranking
Oven brands4th of 101.7%Shown above
Oven and cooktop brands4th of 91.7%Show ranking
Creator with pink hair and a pink jacket

Is Wolf your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free