Brandwave

How popular isFisher & Paykel in search?

In August 2026, there were an estimated 170 branded searches for Fisher & Paykel worldwide which held steady over the last 11 months. Fisher & Paykel holds <0.01% estimated Share of Search among oven brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Electrolux60.3%
  2. Smeg27%
  3. Bosch8.3%
  4. Westinghouse4.4%
  5. Fisher & Paykel<0.01%
Fisher & Paykel website (opens in a new tab)

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Which oven brands compete with Fisher & Paykel?

Fisher & Paykel against oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Bosch, Westinghouse, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBoschWestinghouseFisher & Paykel
Oct 202556.3%30.9%7.8%5.1%<0.01%
Nov 202563.2%28.2%4.8%3.8%<0.01%
Dec 202553.9%36%6.2%4%<0.01%
Jan 202653.9%35.9%6.2%4%<0.01%
Feb 202653.2%35.9%6.1%4.8%<0.01%
Mar 202657.6%31.6%6.6%4.2%<0.01%
Apr 202661.1%27.4%7%4.5%<0.01%
May 202661.1%27.4%7%4.5%<0.01%
Jun 202664.4%23.6%7.3%4.7%<0.01%
Jul 202656.1%31%7.8%5.1%<0.01%
Aug 202660.3%27%8.3%4.4%<0.01%
Sep 2026—————
  1. 1.Electrolux

    60.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.1 points.

  2. 2.Smeg

    27%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.9 points.

  3. 3.Bosch

    8.3%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  4. Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fisher & Paykel and its closest rivals

How has branded search demand for Fisher & Paykel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fisher & Paykel worldwide held steady at 170.
  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven brands worldwide held steady at <0.01%.

How did search popularity change for oven brands worldwide in August 2026?

  1. In August 2026, Electrolux gained estimated Share of Search among oven brands worldwide, from 56.1% to 60.3%.

  2. In August 2026, Smeg lost estimated Share of Search among oven brands worldwide, from 31% to 27%.

  3. In August 2026, Westinghouse lost estimated Share of Search among oven brands worldwide, from 5.1% to 4.4%.

  4. Bosch’s estimated Share of Search among oven brands worldwide has gained ground for 3 months in a row, from 7% to 8.3% in August 2026.

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range hoods6th of 6<0.01%Show ranking
Oven brands5th of 5<0.01%Shown above
Dishwasher brands5th of 50.01%Show ranking
Refrigerator brands5th of 50.01%Show ranking

How is Fisher & Paykel measured?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisherpaykel com

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How the Brand Demand Index is measured

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Is Fisher & Paykel your brand?

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