Brandwave

How popular isFisher & Paykel in search?

In September 2026, there were an estimated 27.1K branded searches for Fisher & Paykel worldwide which is down 18.1% over the last 12 months. Fisher & Paykel holds 0.54% estimated Share of Search among fridge brands worldwide and is ranked 12th of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux29.9%
  2. Smeg20.4%
  3. Hisense13.4%
  4. Beko9%
  5. LG7.7%
  6. Haier7.3%
  7. Samsung3%
  8. +3 more
  9. Bosch0.81%
  10. Fisher & Paykel0.54%
  11. SKOPE0.36%
  12. +2 more
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Which fridge brands compete with Fisher & Paykel?

Fisher & Paykel against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Beko, LG, Haier, Samsung, Brass Monkey, Dometic, Westinghouse, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseBekoLGHaierSamsungBrass MonkeyDometicWestinghouseBoschFisher & PaykelSKOPEAlpicoolMiele
Oct 202527.4%19.1%15%10%8.6%8.2%2.7%2.7%2.1%2.5%0.6%0.6%0.4%0.05%0.02%
Nov 202534.4%18.7%15.4%8.4%6.1%6.9%2.8%2.3%1.5%2.1%0.51%0.51%0.34%0.04%0.02%
Dec 202526.8%21.5%14.7%9.8%7%9.8%2.7%2.7%1.5%2%0.59%0.48%0.32%0.04%0.02%
Jan 202626.7%21.8%14.6%9.8%8.4%8%2.7%2.7%1.8%2%0.59%0.59%0.39%0.05%0.02%
Feb 202625.6%21.1%14.1%9.4%9.9%7.7%3.7%2.5%2%2.3%0.57%0.57%0.47%0.06%0.02%
Mar 202628.3%19%12.7%8.5%10.8%8.5%3.3%2.7%2.2%2.1%0.76%0.62%0.42%0.07%0.02%
Apr 202629.8%17%13.4%8.9%7.7%10.9%3%2.8%2.3%2.2%0.8%0.54%0.44%0.09%0.02%
May 202628.8%16.4%15.8%8.6%7.5%10.6%2.9%2.7%2.7%2.1%0.78%0.52%0.43%0.1%0.02%
Jun 202627.8%13.6%18.5%10.2%7.2%10.2%2.8%3.2%2.6%2%0.75%0.5%0.41%0.12%0.02%
Jul 202624.3%17.6%16.4%11%7.8%9%3.5%3.4%3%2.2%0.81%0.54%0.44%0.16%0.02%
Aug 202629.8%17.9%13.4%8.9%9.4%7.3%3.5%2.8%2.8%2.2%0.81%0.54%0.44%0.13%0.02%
Sep 202629.9%20.4%13.4%9%7.7%7.3%3%2.9%2.3%2.2%0.81%0.54%0.36%0.07%0.02%

  1. 1.Electrolux

    29.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    20.4%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.6 points.

  3. 3.Hisense

    13.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beko

    9%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    7.7%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.Haier

    7.3%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Samsung

    3%

    Held 7th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  8. 8.Brass Monkey

    2.9%

    Held 8th. 145K estimated branded searches, +1.3% vs prior month. Share 0 points.

  9. 9.Dometic

    2.3%

    Held 9th. 116K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  10. 10.Westinghouse

    2.2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bosch

    0.81%

    Held 11th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Fisher & Paykel

    0.54%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.SKOPE

    0.36%

    Held 13th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  14. 14.Alpicool

    0.07%

    Held 14th. 3.6K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

  15. 15.Miele

    0.02%

    Held 15th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

How has branded search demand for Fisher & Paykel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among fridge brands worldwide held steady, from 0.6% to 0.54%.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.9% to 20.4%.

  2. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 9.4% to 7.7%.

  3. In September 2026, Dometic lost estimated Share of Search among fridge brands worldwide, from 2.8% to 2.3%.

  4. In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.

  5. Estimated monthly branded searches for Alpicool worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands12th of 150.54%Shown above
Washing machine brands11th of 120.56%Show ranking
Home appliance brands9th of 100.66%Show ranking
Induction cooktop brands5th of 70.8%Show ranking
Freestanding oven brands5th of 80.8%Show ranking
Integrated dishwasher brands5th of 60.92%Show ranking
Oven and cooktop brands6th of 60.97%Show ranking
Oven brands4th of 51%Show ranking
Range hoods4th of 61.5%Show ranking
Dishwasher brands6th of 62.1%Show ranking
Refrigerator brands4th of 54%Show ranking
Induction range brands1st of 439.7%Show ranking

How is Fisher & Paykel measured?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher paykel

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How the Brand Demand Index is measured

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