Brandwave

How popular isFisher & Paykel in search?

In September 2026, there were an estimated 27.1K branded searches for Fisher & Paykel worldwide which is down 18.1% over the last 12 months. Fisher & Paykel holds 0.56% estimated Share of Search among washing machine brands worldwide and is ranked 11th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux30.9%
  2. Smeg21.1%
  3. Midea11.3%
  4. Beko9.3%
  5. LG8%
  6. Haier7.6%
  7. Bosch3.4%
  8. +2 more
  9. Westinghouse2.3%
  10. Fisher & Paykel0.56%
  11. Whirlpool0.17%
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Which washing machine brands compete with Fisher & Paykel?

Fisher & Paykel against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Midea, Beko, LG, Haier, Bosch, Samsung, Miele, Westinghouse, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungMieleWestinghouseFisher & PaykelWhirlpool
Oct 202529.4%20.5%8.8%10.8%9.2%8.8%3.9%2.9%2.2%2.6%0.65%0.16%
Nov 202537.4%20.3%7.5%9.2%6.6%7.5%2.8%3.1%2.8%2.3%0.55%0.11%
Dec 202528.5%22.8%8.5%10.4%7.4%10.4%3.1%2.9%3.2%2.1%0.51%0.13%
Jan 202628.6%23.3%8.6%10.5%9%8.6%3.1%2.9%2.6%2.1%0.63%0.15%
Feb 202627.4%22.6%8.3%10.1%10.6%8.3%3%3.9%2.5%2.5%0.61%0.15%
Mar 202629.7%19.9%8.9%8.9%11.3%8.9%3.3%3.5%2.7%2.2%0.65%0.13%
Apr 202631.5%18%9.4%9.4%8.2%11.5%3.5%3.2%2.3%2.3%0.57%0.11%
May 202630.8%17.6%11.3%9.2%8%11.3%3.4%3.1%2.3%2.3%0.56%0.14%
Jun 202629.3%14.3%16.1%10.7%7.6%10.7%3.2%2.9%2.2%2.1%0.53%0.13%
Jul 202624.8%18%16.8%11.2%7.9%9.2%3.4%3.6%2.3%2.2%0.55%0.16%
Aug 202629.9%17.9%13.4%9%9.4%7.3%4%3.5%2.7%2.2%0.54%0.16%
Sep 202630.9%21.1%11.3%9.3%8%7.6%3.4%3.1%2.3%2.3%0.56%0.17%

  1. 1.Electrolux

    30.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Smeg

    21.1%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.2 points.

  3. 3.Midea

    11.3%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  4. 4.Beko

    9.3%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.LG

    8%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Haier

    7.6%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Bosch

    3.4%

    Held 7th. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  8. 8.Samsung

    3.1%

    Held 8th. 151K estimated branded searches, -14.2% vs prior month. Share -0.4 points.

  9. 9.Miele

    2.3%

    Held 9th. 111K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  10. 10.Westinghouse

    2.3%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Fisher & Paykel

    0.56%

    Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Whirlpool

    0.17%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

How has branded search demand for Fisher & Paykel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands worldwide held steady, from 0.65% to 0.56%.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among washing machine brands worldwide, from 17.9% to 21.1%.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 29.9% to 30.9%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 13.4% to 11.3%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.

  5. In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 4% to 3.4%.

  6. In September 2026, Beko rose from 5th to 4th among washing machine brands worldwide.

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands12th of 150.54%Show ranking
Washing machine brands11th of 120.56%Shown above
Home appliance brands9th of 100.66%Show ranking
Induction cooktop brands5th of 70.8%Show ranking
Freestanding oven brands5th of 80.8%Show ranking
Integrated dishwasher brands5th of 60.92%Show ranking
Oven and cooktop brands6th of 60.97%Show ranking
Oven brands4th of 51%Show ranking
Range hoods4th of 61.5%Show ranking
Dishwasher brands6th of 62.1%Show ranking
Refrigerator brands4th of 54%Show ranking
Induction range brands1st of 439.7%Show ranking

How is Fisher & Paykel measured?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher paykel

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How the Brand Demand Index is measured

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