Brandwave

Fridge brands:Which are searched most?

In September 2026, Electrolux was the most searched among fridge brands worldwide, with an estimated 1.5M branded searches and 26.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux26.1%
  2. Smeg20.2%
  3. Hisense11.7%
  4. Haier8.3%
  5. Beko7.8%
  6. LG7.4%
  7. Samsung6.1%
  8. Bosch2.9%
  9. Brass Monkey2.5%
  10. Dometic2%
  11. +5 more

Follow fridge brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Haier, Beko, LG, Samsung, Bosch, Brass Monkey, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseHaierBekoLGSamsungBoschBrass MonkeyDometicMieleWestinghouseFisher & PaykelSKOPEAlpicool
Oct 202523.5%18.5%12.9%9.2%8.6%8.2%7.1%3.2%2.3%1.8%1.8%2.1%0.52%0.35%0.05%
Nov 202530.3%18.7%13.5%7.6%7.4%6%5.8%2.3%2%1.3%2.3%1.8%0.45%0.3%0.04%
Dec 202523.2%21.1%12.7%10.2%8.5%6.8%6.1%2.6%2.4%1.3%2.6%1.7%0.42%0.28%0.04%
Jan 202623.1%21.4%12.7%9%8.5%8%6.1%2.6%2.3%1.5%2.1%1.7%0.51%0.34%0.04%
Feb 202622.4%20.5%12.3%8.8%8.2%9.4%6.9%2.6%2.2%1.7%2.1%2%0.5%0.41%0.05%
Mar 202624.9%18.5%11.2%9.3%7.5%10.2%6.2%2.8%2.4%1.9%2.3%1.8%0.55%0.37%0.06%
Apr 202626.1%16.9%11.7%11.5%7.8%7.5%6.1%3%2.5%2%2%1.9%0.47%0.39%0.08%
May 202625.4%16.4%13.9%11.2%7.6%7.3%5.9%2.9%2.4%2.4%1.9%1.9%0.46%0.38%0.09%
Jun 202624.6%13.8%16.4%10.8%9%7.1%5.8%2.8%2.8%2.3%1.8%1.8%0.44%0.36%0.11%
Jul 202621.3%17.3%14.4%9.8%9.6%7.5%6.6%2.9%3%2.6%2%1.9%0.47%0.39%0.14%
Aug 202625.6%17.6%11.5%8.2%7.7%8.7%7.2%3.5%2.4%2.4%2.4%1.9%0.46%0.38%0.11%
Sep 202626.1%20.2%11.7%8.3%7.8%7.4%6.1%2.9%2.5%2%2%1.9%0.47%0.32%0.06%

This month’s ranking, September 2026

  1. 1.Electrolux

    26.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Smeg

    20.2%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.6 points.

  3. 3.Hisense

    11.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Haier

    8.3%

    Moved from 5th to 4th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Beko

    7.8%

    Moved from 6th to 5th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.LG

    7.4%

    Moved from 4th to 6th. 427K estimated branded searches, -16.8% vs prior month. Share -1.3 points.

  7. 7.Samsung

    6.1%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -1.1 points.

  8. 8.Bosch

    2.9%

    Held 8th. 169K estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  9. 9.Brass Monkey

    2.5%

    Held 9th. 145K estimated branded searches, +1.3% vs prior month. Share +0.1 points.

  10. 10.Dometic

    2%

    Held 10th. 116K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  11. 11.Miele

    2%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  12. 12.Westinghouse

    1.9%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.47%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.SKOPE

    0.32%

    Held 14th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  15. 15.Alpicool

    0.06%

    Held 15th. 3.6K estimated branded searches, -45.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fridge brands worldwide?

In September 2026, Electrolux was the most searched among fridge brands worldwide, with an estimated 1.5M branded searches and 26.1% estimated Share of Search within this set. Smeg is in 2nd place, 6 percentage points behind at 20.2% Share of Search.

Global fridge brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Electrolux23.5% → 26.1%30.3%Nov 202521.3%Jul 20261st
Smeg18.5% → 20.2%21.4%Jan 202613.8%Jun 20262nd
Hisense12.9% → 11.7%16.4%Jun 202611.2%Mar 20263rd
Haier9.2% → 8.3%11.5%Apr 20267.6%Nov 20254th
Beko8.6% → 7.8%9.6%Jul 20267.4%Nov 20255th
LG8.2% → 7.4%10.2%Mar 20266%Nov 20256th
Samsung7.1% → 6.1%7.2%Aug 20265.8%Jun 20267th
Bosch3.2% → 2.9%3.5%Aug 20262.3%Nov 20258th
Brass Monkey2.3% → 2.5%3%Jul 20262%Nov 20259th
Dometic1.8% → 2%2.6%Jul 20261.3%Dec 202511th → 10th
Miele1.8% → 2%2.6%Dec 20251.8%Oct 202512th → 11th
Westinghouse2.1% → 1.9%2.1%Oct 20251.7%Jan 202610th → 12th
Fisher & Paykel0.52% → 0.47%0.55%Mar 20260.42%Dec 202513th
SKOPE0.35% → 0.32%0.41%Feb 20260.28%Dec 202514th
Alpicool0.05% → 0.06%0.14%Jul 20260.04%Dec 202515th

Each finding as a sentence

  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among fridge brands worldwide increased from 23.5% to 26.1%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among fridge brands worldwide increased from 18.5% to 20.2%.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge brands worldwide decreased from 12.9% to 11.7%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide decreased from 9.2% to 8.3%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among fridge brands worldwide decreased from 8.6% to 7.8%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge brands worldwide decreased from 8.2% to 7.4%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among fridge brands worldwide decreased from 7.1% to 6.1%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among fridge brands worldwide peaked at 30.3% in November 2025 and was lowest at 21.3% in July 2026.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among fridge brands worldwide peaked at 21.4% in January 2026 and was lowest at 13.8% in June 2026.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge brands worldwide peaked at 16.4% in June 2026 and was lowest at 11.2% in March 2026.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide peaked at 11.5% in April 2026 and was lowest at 7.6% in November 2025.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among fridge brands worldwide peaked at 9.6% in July 2026 and was lowest at 7.4% in November 2025.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge brands worldwide peaked at 10.2% in March 2026 and was lowest at 6% in November 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among fridge brands worldwide peaked at 7.2% in August 2026 and was lowest at 5.8% in June 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among fridge brands worldwide peaked at 3.5% in August 2026 and was lowest at 2.3% in November 2025.
  • Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among fridge brands worldwide peaked at 3% in July 2026 and was lowest at 2% in November 2025.
  • Across the 12 months ending September 2026, Dometic’s estimated Share of Search among fridge brands worldwide peaked at 2.6% in July 2026 and was lowest at 1.3% in December 2025.
  • Across the 12 months ending September 2026, Dometic rose from 11th to 10th among fridge brands worldwide.
  • Across the 12 months ending September 2026, Miele rose from 12th to 11th among fridge brands worldwide.
  • Across the 12 months ending September 2026, Westinghouse fell from 10th to 12th among fridge brands worldwide.
  • Across the 12 months ending September 2026, Bosch, Brass Monkey, Fisher & Paykel, SKOPE and Alpicool held steady: their estimated Share of Search among fridge brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.6% to 20.2%.

  2. In September 2026, Electrolux gained estimated Share of Search among fridge brands worldwide, from 25.6% to 26.1%.

  3. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 8.7% to 7.4%.

  4. In September 2026, Samsung lost estimated Share of Search among fridge brands worldwide, from 7.2% to 6.1%.

  5. In September 2026, Bosch lost estimated Share of Search among fridge brands worldwide, from 3.5% to 2.9%.

  6. In September 2026, Beko rose from 6th to 5th among fridge brands worldwide.

  7. In September 2026, Haier rose from 5th to 4th among fridge brands worldwide.

  8. Estimated monthly branded searches for Alpicool worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free