Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 24% estimated Share of Search among fridge brands worldwide and is ranked 1st of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux24%
  2. Smeg18.5%
  3. Bosch10.8%
  4. Hisense10.8%
  5. Haier7.7%
  6. Beko7.2%
  7. LG6.8%
  8. Samsung5.6%
  9. Brass Monkey2.3%
  10. Dometic1.9%
  11. +5 more
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Which fridge brands compete with Electrolux?

Electrolux against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Bosch, Hisense, Haier, Beko, LG, Samsung, Brass Monkey. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBoschHisenseHaierBekoLGSamsungBrass MonkeyDometicMieleWestinghouseFisher & PaykelSKOPEAlpicool
Oct 202521.5%17%11.3%11.8%8.4%7.9%7.5%6.5%2.1%1.7%1.6%1.9%0.47%0.32%0.04%
Nov 202528.1%17.3%9.6%12.5%7%6.9%5.6%5.4%1.8%1.2%2.1%1.7%0.41%0.28%0.04%
Dec 202521.1%19.2%11.5%11.6%9.3%7.7%6.2%5.6%2.2%1.1%2.4%1.5%0.38%0.25%0.03%
Jan 202621%19.5%11.4%11.5%8.2%7.7%7.3%5.6%2.1%1.4%1.9%1.5%0.46%0.31%0.04%
Feb 202620.3%18.6%11.4%11.2%8%7.5%8.5%6.3%2%1.6%1.9%1.8%0.45%0.37%0.05%
Mar 202622.7%16.9%11.3%10.2%8.5%6.8%9.3%5.7%2.2%1.8%2.1%1.7%0.5%0.34%0.05%
Apr 202623.8%15.3%11.7%10.7%10.5%7.1%6.8%5.6%2.3%1.8%1.8%1.7%0.43%0.35%0.07%
May 202623.2%15%11.2%12.7%10.2%7%6.7%5.4%2.2%2.2%1.7%1.7%0.42%0.34%0.08%
Jun 202622.6%12.7%10.8%15%9.9%8.3%6.5%5.3%2.6%2.1%1.7%1.7%0.41%0.33%0.1%
Jul 202619.5%15.8%11.4%13.1%8.9%8.8%6.9%6%2.7%2.4%1.8%1.8%0.43%0.35%0.13%
Aug 202623.4%16.1%11.9%10.5%7.4%7%8%6.6%2.2%2.2%2.1%1.7%0.42%0.35%0.1%
Sep 202624%18.5%10.8%10.8%7.7%7.2%6.8%5.6%2.3%1.9%1.8%1.8%0.43%0.29%0.06%

  1. 1.Electrolux

    24%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Smeg

    18.5%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.4 points.

  3. 3.Bosch

    10.8%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -1.1 points.

  4. 4.Hisense

    10.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Haier

    7.7%

    Moved from 6th to 5th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Beko

    7.2%

    Moved from 7th to 6th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.LG

    6.8%

    Moved from 5th to 7th. 427K estimated branded searches, -16.8% vs prior month. Share -1.2 points.

  8. 8.Samsung

    5.6%

    Held 8th. 352K estimated branded searches, -16.6% vs prior month. Share -0.9 points.

  9. 9.Brass Monkey

    2.3%

    Held 9th. 145K estimated branded searches, +1.3% vs prior month. Share +0.1 points.

  10. 10.Dometic

    1.9%

    Held 10th. 116K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  11. 11.Miele

    1.8%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  12. 12.Westinghouse

    1.8%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.43%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.SKOPE

    0.29%

    Held 14th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  15. 15.Alpicool

    0.06%

    Held 15th. 3.6K estimated branded searches, -45.5% vs prior month. Share 0 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among fridge brands worldwide increased from 21.5% to 24%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among fridge brands worldwide peaked at 28.1% in November 2025 and was lowest at 19.5% in July 2026.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 16.1% to 18.5%.

  2. In September 2026, Electrolux gained estimated Share of Search among fridge brands worldwide, from 23.4% to 24%.

  3. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 8% to 6.8%.

  4. In September 2026, Bosch lost estimated Share of Search among fridge brands worldwide, from 11.9% to 10.8%.

  5. In September 2026, Samsung lost estimated Share of Search among fridge brands worldwide, from 6.6% to 5.6%.

  6. In September 2026, Beko rose from 7th to 6th among fridge brands worldwide.

Where does Electrolux compete?

Electrolux is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands2nd of 910.8%Show ranking
Cordless vacuum brands2nd of 812.2%Show ranking
Stick vacuum brands2nd of 812.5%Show ranking
Washing machine brands1st of 1221.7%Show ranking
Fridge brands1st of 1524%Shown above
Double wall oven brands1st of 827.7%Show ranking
Home appliance brands1st of 1028.3%Show ranking
Induction cooktop brands1st of 731.2%Show ranking
Freestanding oven brands1st of 834.1%Show ranking
Gas cooktop brands1st of 734.4%Show ranking
Range hoods1st of 640.3%Show ranking
Integrated dishwasher brands1st of 640.9%Show ranking
Oven and cooktop brands1st of 641.8%Show ranking
Oven brands1st of 543.2%Show ranking
Front load washer brands1st of 543.5%Show ranking
Clothes dryer brands1st of 548.9%Show ranking
Washer and dryer brands1st of 555.2%Show ranking

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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