Brandwave

Electrolux vs KitchenAid:Which is searched more?

In September 2026, Electrolux had more branded searches than KitchenAid among double Wall Oven brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to KitchenAid’s 1.3M, and held a 30.5% Share of Search versus KitchenAid’s 25.9%. These are worldwide searches for English-language branded terms.

Share of Search among double Wall Oven brands worldwide in September 2026Which is more popular in search, Electrolux or KitchenAid?
Electrolux30.5%1.5M searches
vs
KitchenAid25.9%1.3M searches

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Which is more popular in search, Electrolux or KitchenAid?

Compare the double wall oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Electrolux and KitchenAid among double Wall Oven brands worldwide, by month

Share of Search by month for Electrolux, KitchenAid. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidWhirlpoolLGSamsungBoschMieleGE Profile
Oct 202525.3%30.8%21.7%8.8%7.6%3.5%1.9%0.39%
Nov 202529.1%38.5%16.2%5.8%5.6%2.2%2.2%0.44%
Dec 202522%44.2%16.2%6.5%5.8%2.5%2.5%0.35%
Jan 202625.7%31%22%8.9%6.8%2.9%2.4%0.4%
Feb 202625%29.9%21.3%10.5%7.7%2.9%2.3%0.38%
Mar 202627.8%28%19.8%11.4%7%3.1%2.6%0.35%
Apr 202628.4%27.8%23.3%8.1%6.6%3.2%2.1%0.36%
May 202629.5%25.5%23.7%8.5%6.9%3.3%2.2%0.37%
Jun 202630.3%23.5%24.3%8.7%7.1%3.4%2.3%0.39%
Jul 202625.5%25.6%25.7%9%7.9%3.5%2.3%0.48%
Aug 202629.5%24%21%10.1%8.3%4%2.7%0.45%
Sep 202630.5%25.9%21.5%8.7%7.2%3.4%2.3%0.47%

How has the Electrolux and KitchenAid comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 12 months ending September 2026: Electrolux took it in April 2026, KitchenAid took it in July 2026, Electrolux took it in August 2026.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among double Wall Oven brands worldwide moved from 25.3% to 30.5%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among double Wall Oven brands worldwide moved from 30.8% to 25.9%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for double Wall Oven brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among double Wall Oven brands worldwide, from 24% to 25.9%.

  2. In September 2026, Electrolux gained estimated Share of Search among double Wall Oven brands worldwide, from 29.5% to 30.5%.

Other head-to-heads among double Wall Oven brands

How each brand is measured

Brandwave collects information about searches that people make online using Electrolux’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

1 branded search term

  • electrolux

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

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