Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 19% estimated Share of Search among washing machine brands worldwide and is ranked 1st of 13 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux19%
  2. The Warehouse19%
  3. Smeg14.7%
  4. Whirlpool13.4%
  5. Midea7%
  6. Haier6.1%
  7. Beko5.7%
  8. LG5.4%
  9. Samsung4.5%
  10. Bosch2.1%
  11. +3 more
Electrolux website (opens in a new tab)

Follow Electrolux and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which washing machine brands compete with Electrolux?

Electrolux against washing machine brands worldwide, by month

Share of Search by month for Electrolux, The Warehouse, Smeg, Whirlpool, Midea, Haier, Beko, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxThe WarehouseSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202517.6%17.6%13.9%15.1%5.3%6.9%6.5%6.1%5.3%2.4%1.3%1.6%0.39%
Nov 202524.1%16.1%14.9%13.4%4.8%6%5.9%4.8%4.6%1.8%1.8%1.4%0.36%
Dec 202517.1%20.9%15.6%12.6%5.1%7.5%6.3%5%4.5%1.9%1.9%1.3%0.31%
Jan 202616.7%20.4%15.5%14.3%5%6.5%6.1%5.8%4.4%1.9%1.5%1.2%0.37%
Feb 202616.4%20.1%15%13.9%4.9%6.4%6%6.9%5.1%1.9%1.5%1.5%0.36%
Mar 202618.6%18.6%13.8%13.2%5.6%6.9%5.6%7.6%4.7%2.1%1.7%1.4%0.41%
Apr 202618.1%22.1%11.7%14.8%5.4%8%5.4%5.2%4.2%2%1.4%1.3%0.33%
May 202618.7%18.7%12%15%6.8%8.2%5.6%5.4%4.4%2.1%1.4%1.4%0.34%
Jun 202618.1%18.1%10.2%14.5%9.9%8%6.6%5.2%4.2%2%1.4%1.3%0.33%
Jul 202615.1%18.5%12.2%15.2%10.2%6.9%6.8%5.3%4.6%2.1%1.4%1.4%0.33%
Aug 202618.5%18.5%12.7%13.2%8.3%5.9%5.5%6.3%5.2%2.5%1.7%1.4%0.33%
Sep 202619%19%14.7%13.4%7%6.1%5.7%5.4%4.5%2.1%1.4%1.4%0.34%

  1. 1.Electrolux

    19%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.The Warehouse

    19%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Smeg

    14.7%

    Moved from 4th to 3rd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2 points.

  4. 4.Whirlpool

    13.4%

    Moved from 3rd to 4th. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  5. 5.Midea

    7%

    Held 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  6. 6.Haier

    6.1%

    Moved from 7th to 6th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Beko

    5.7%

    Moved from 8th to 7th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.LG

    5.4%

    Moved from 6th to 8th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  9. 9.Samsung

    4.5%

    Held 9th. 352K estimated branded searches, -16.6% vs prior month. Share -0.7 points.

  10. 10.Bosch

    2.1%

    Held 10th. 169K estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  11. 11.Miele

    1.4%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  12. 12.Westinghouse

    1.4%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.34%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among washing machine brands worldwide increased from 17.6% to 19%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among washing machine brands worldwide peaked at 24.1% in November 2025 and was lowest at 15.1% in July 2026.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 3rd among washing machine brands worldwide, with 14.7% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.

  3. In September 2026, The Warehouse gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.

  4. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 8.3% to 7%.

  5. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 6.3% to 5.4%.

  6. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 5.2% to 4.5%.

Where does Electrolux compete?

Electrolux is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Induction cooktop brands2nd of 82.5%Show ranking
Vacuum Repairs3rd of 810.5%Show ranking
Vacuum cleaner brands2nd of 910.9%Show ranking
Cordless vacuum brands2nd of 812.2%Show ranking
Stick Vacuum brands2nd of 813.1%Show ranking
Washing machine brands1st of 1319%Shown above
Fridge brands1st of 1526.1%Show ranking
Fridge Repairs1st of 827.6%Show ranking
Double Wall Oven brands1st of 830.5%Show ranking
Vacuum Bags brands1st of 830.8%Show ranking
Oven Element brands1st of 731%Show ranking
Oven Rack Replacement brands1st of 731.2%Show ranking
Home appliance brands1st of 1031.4%Show ranking
Refrigerator Filter Replacement brands1st of 631.4%Show ranking
Freestanding Oven brands1st of 838.5%Show ranking
Fridge Filter brands1st of 838.9%Show ranking
Gas Cooktop brands1st of 738.9%Show ranking
Clothes Dryer brands1st of 639.7%Show ranking
Oven Shelf brands1st of 640.1%Show ranking
Front Load Washer brands1st of 543.5%Show ranking
Dryer Heating Element brands1st of 543.8%Show ranking
Range hoods1st of 646.6%Show ranking
Integrated Dishwasher brands1st of 647.5%Show ranking
Oven and cooktop brands1st of 648.7%Show ranking
Oven brands1st of 550.6%Show ranking
Blast Chiller brands1st of 451.6%Show ranking
Cooker Hood Filter brands1st of 355%Show ranking
Washer And Dryer brands1st of 567.9%Show ranking
Dishwasher Salt brands1st of 569.9%Show ranking

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Electrolux your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free