How popular isElectrolux in search?
In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 69.6% estimated Share of Search among front load washer brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which front load washer brands compete with Electrolux?
Share of Search by month for Electrolux, LG, Samsung, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | LG | Samsung | Miele | Whirlpool |
|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 21.1% | 6.7% | 5% | 0.36% |
| Nov 2025 | 74.9% | 13.2% | 6.2% | 5.6% | 0.22% |
| Dec 2025 | 67.8% | 17.6% | 6.8% | 7.5% | 0.3% |
| Jan 2026 | 66.2% | 20.8% | 6.6% | 6% | 0.36% |
| Feb 2026 | 61.5% | 23.8% | 8.8% | 5.6% | 0.33% |
| Mar 2026 | 62.8% | 23.9% | 7.3% | 5.7% | 0.28% |
| Apr 2026 | 69.5% | 18.1% | 7% | 5.1% | 0.25% |
| May 2026 | 69.5% | 18.1% | 7% | 5.1% | 0.31% |
| Jun 2026 | 69.5% | 18.1% | 7% | 5.1% | 0.31% |
| Jul 2026 | 64.1% | 20.5% | 9.2% | 5.8% | 0.43% |
| Aug 2026 | 65.5% | 20.6% | 7.7% | 5.9% | 0.35% |
| Sep 2026 | 69.6% | 17.9% | 7% | 5.1% | 0.38% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.6% | 1.5M | 0% | +4.1 points | |
| 2, held 2nd | 17.9% | 386K | -18.2% | -2.7 points | |
| 3, held 3rd | 7% | 151K | -14.2% | -0.7 points | |
| 4, held 4th | 5.1% | 111K | -18.4% | -0.8 points | |
| 5, held 5th | 0.38% | 8.1K | 0% | 0 points |
69.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +4.1 points.
2.
LG17.9%
Held 2nd. 386K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
3.
Samsung7%
Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -0.7 points.
4.
Miele5.1%
Held 4th. 111K estimated branded searches, -18.4% vs prior month. Share -0.8 points.
0.38%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Electrolux and its closest rivals
Every comparison with Electrolux
31 comparisons
- Dyson vs Electrolux
- Electrolux vs KitchenAid
- Electrolux vs Smeg
- Electrolux vs Shark
- Electrolux vs Roborock
- Dreame vs Electrolux
- Electrolux vs Hisense
- Electrolux vs Ryobi
- BISSELL vs Electrolux
- Electrolux vs Midea
- Beko vs Electrolux
- Electrolux vs LG
- Electrolux vs Haier
- Electrolux vs iRobot
- Electrolux vs Hoover
- Black and Decker vs Electrolux
- Breville vs Electrolux
- Electrolux vs SEBO
- Electrolux vs Samsung
- Brass Monkey vs Electrolux
- Dometic vs Electrolux
- Electrolux vs Miele
- Electrolux vs Westinghouse
- Amana vs Electrolux
- Electrolux vs Fisher & Paykel
- Electrolux vs GE Profile
- Electrolux vs SKOPE
- Electrolux vs Whirlpool
- Bosch vs Electrolux
- Alpicool vs Electrolux
- Chef vs Electrolux
How has branded search demand for Electrolux changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among front load washer brands worldwide increased from 66.9% to 69.6%.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among front load washer brands worldwide peaked at 74.9% in November 2025 and was lowest at 61.5% in February 2026.
How did search popularity change for front load washer brands worldwide in September 2026?
4 changes
In September 2026, Electrolux gained estimated Share of Search among front load washer brands worldwide, from 65.5% to 69.6%.
In September 2026, LG lost estimated Share of Search among front load washer brands worldwide, from 20.6% to 17.9%.
In September 2026, Miele lost estimated Share of Search among front load washer brands worldwide, from 5.9% to 5.1%.
In September 2026, Samsung lost estimated Share of Search among front load washer brands worldwide, from 7.7% to 7%.
Where does Electrolux compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 2nd of 9 | 11.3% | Show ranking |
| Cordless vacuum brands | 2nd of 8 | 17.7% | Show ranking |
| Stick vacuum brands | 2nd of 8 | 19% | Show ranking |
| Fridge brands | 1st of 15 | 29.9% | Show ranking |
| Washing machine brands | 1st of 12 | 30.9% | Show ranking |
| Home appliance brands | 1st of 10 | 36.3% | Show ranking |
| Induction cooktop brands | 1st of 7 | 44.4% | Show ranking |
| Freestanding oven brands | 1st of 8 | 44.5% | Show ranking |
| Double wall oven brands | 1st of 8 | 48.9% | Show ranking |
| Gas cooktop brands | 1st of 7 | 49.1% | Show ranking |
| Integrated dishwasher brands | 1st of 6 | 50.7% | Show ranking |
| Oven and cooktop brands | 1st of 6 | 53.6% | Show ranking |
| Oven brands | 1st of 5 | 56.3% | Show ranking |
| Front load washer brands | 1st of 5 | 69.6% | Shown above |
| Clothes dryer brands | 1st of 5 | 69.7% | Show ranking |
| Range hoods | 1st of 6 | 83.2% | Show ranking |
| Washer and dryer brands | 1st of 5 | 91.8% | Show ranking |
How is Electrolux measured?
Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- electrolux
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