Brandwave

Freestanding oven brands:Which are searched most?

In September 2026, Electrolux was the most searched among freestanding oven brands worldwide, with an estimated 1.5M branded searches and 38.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux38.5%
  2. Smeg29.7%
  3. Haier12.3%
  4. Beko11.6%
  5. Bosch4.3%
  6. Miele2.9%
  7. Fisher & Paykel0.7%
  8. Chef<0.01%

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Share of SearchLeaderboard

Compare the freestanding oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among freestanding oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Haier, Beko, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHaierBekoBoschMieleFisher & PaykelChef
Oct 202536%28.4%14%13.2%4.9%2.7%0.79%0.01%
Nov 202543.9%27.1%11%10.8%3.3%3.3%0.65%0.02%
Dec 202533.8%30.8%14.9%12.4%3.8%3.8%0.61%0.01%
Jan 202634.4%31.8%13.4%12.6%3.9%3.2%0.76%0.01%
Feb 202634.4%31.5%13.5%12.7%3.9%3.2%0.76%0.02%
Mar 202637.8%28.2%14.1%11.3%4.3%3.5%0.83%0.01%
Apr 202638.6%24.9%17%11.6%4.4%2.9%0.7%0.01%
May 202638.6%24.9%17%11.6%4.4%2.9%0.7%0.01%
Jun 202638.8%21.9%17.1%14.2%4.4%2.9%0.7%<0.01%
Jul 202633.6%27.3%15.4%15.1%4.6%3.1%0.75%<0.01%
Aug 202639.2%27%12.5%11.7%5.3%3.6%0.71%<0.01%
Sep 202638.5%29.7%12.3%11.6%4.3%2.9%0.7%<0.01%

This month’s ranking, September 2026

  1. 1.Electrolux

    38.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Smeg

    29.7%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.8 points.

  3. 3.Haier

    12.3%

    Held 3rd. 478K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Beko

    11.6%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bosch

    4.3%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1 points.

  6. 6.Miele

    2.9%

    Held 6th. 113K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  7. 7.Fisher & Paykel

    0.7%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Chef

    <0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among freestanding oven brands worldwide?

In September 2026, Electrolux was the most searched among freestanding oven brands worldwide, with an estimated 1.5M branded searches and 38.5% estimated Share of Search within this set. Smeg is in 2nd place, 8.8 percentage points behind at 29.7% Share of Search.

Global freestanding oven brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Electrolux36% → 38.5%43.9%Nov 202533.6%Jul 20261st
Smeg28.4% → 29.7%31.8%Jan 202621.9%Jun 20262nd
Haier14% → 12.3%17.1%Jun 202611%Nov 20253rd
Beko13.2% → 11.6%15.1%Jul 202610.8%Nov 20254th
Bosch4.9% → 4.3%5.3%Aug 20263.3%Nov 20255th
Miele2.7% → 2.9%3.8%Dec 20252.7%Oct 20256th
Fisher & Paykel0.79% → 0.7%0.83%Mar 20260.61%Dec 20257th
Chef0.01% → <0.01%0.02%Nov 2025<0.01%Jun 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among freestanding oven brands worldwide increased from 36% to 38.5%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among freestanding oven brands worldwide increased from 28.4% to 29.7%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among freestanding oven brands worldwide decreased from 14% to 12.3%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among freestanding oven brands worldwide decreased from 13.2% to 11.6%.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among freestanding oven brands worldwide decreased from 4.9% to 4.3%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among freestanding oven brands worldwide peaked at 43.9% in November 2025 and was lowest at 33.6% in July 2026.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among freestanding oven brands worldwide peaked at 31.8% in January 2026 and was lowest at 21.9% in June 2026.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among freestanding oven brands worldwide peaked at 17.1% in June 2026 and was lowest at 11% in November 2025.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among freestanding oven brands worldwide peaked at 15.1% in July 2026 and was lowest at 10.8% in November 2025.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among freestanding oven brands worldwide peaked at 5.3% in August 2026 and was lowest at 3.3% in November 2025.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among freestanding oven brands worldwide peaked at 3.8% in December 2025 and was lowest at 2.7% in October 2025.
  • Across the 12 months ending September 2026, Miele, Fisher & Paykel and Chef held steady: their estimated Share of Search among freestanding oven brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for freestanding oven brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 27% to 29.7%.

  2. In September 2026, Bosch lost estimated Share of Search among freestanding oven brands worldwide, from 5.3% to 4.3%.

  3. In September 2026, Miele lost estimated Share of Search among freestanding oven brands worldwide, from 3.6% to 2.9%.

  4. In September 2026, Electrolux lost estimated Share of Search among freestanding oven brands worldwide, from 39.2% to 38.5%.

  5. Haier’s estimated Share of Search among freestanding oven brands worldwide has lost ground for 3 months in a row, from 17.1% to 12.3% in September 2026.

  6. Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  7. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

  8. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

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