Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 2.6% estimated Share of Search among freestanding oven brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux34.1%
  2. Smeg26.3%
  3. Bosch15.4%
  4. Haier10.9%
  5. Beko10.2%
  6. Miele2.6%
  7. Fisher & Paykel0.62%
  8. Chef<0.01%
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Which freestanding oven brands compete with Miele?

Miele against freestanding oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Bosch, Haier, Beko, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBoschHaierBekoMieleFisher & PaykelChef
Oct 202531.6%24.9%16.6%12.3%11.6%2.4%0.7%0.01%
Nov 202539.3%24.3%13.4%9.8%9.6%3%0.58%0.02%
Dec 202529.5%26.8%16.1%13%10.8%3.3%0.53%0.01%
Jan 202629.9%27.7%16.3%11.7%11%2.8%0.66%<0.01%
Feb 202629.8%27.3%16.8%11.7%11%2.8%0.66%0.01%
Mar 202633%24.6%16.4%12.3%9.9%3%0.73%0.01%
Apr 202633.7%21.7%16.5%14.8%10.1%2.5%0.61%<0.01%
May 202633.8%21.8%16.3%14.9%10.1%2.5%0.61%<0.01%
Jun 202634%19.1%16.3%15%12.5%2.6%0.61%<0.01%
Jul 202629.2%23.7%17.2%13.4%13.2%2.7%0.65%<0.01%
Aug 202634.2%23.5%17.4%10.9%10.2%3.1%0.62%<0.01%
Sep 202634.1%26.3%15.4%10.9%10.2%2.6%0.62%<0.01%

  1. 1.Electrolux

    34.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Smeg

    26.3%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.8 points.

  3. 3.Bosch

    15.4%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -2 points.

  4. 4.Haier

    10.9%

    Held 4th. 478K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Beko

    10.2%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Miele

    2.6%

    Held 6th. 113K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  7. 7.Fisher & Paykel

    0.62%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Chef

    <0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among freestanding oven brands worldwide held steady, from 2.4% to 2.6%.

How did search popularity change for freestanding oven brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 23.5% to 26.3%.

  2. In September 2026, Bosch lost estimated Share of Search among freestanding oven brands worldwide, from 17.4% to 15.4%.

  3. In September 2026, Miele lost estimated Share of Search among freestanding oven brands worldwide, from 3.1% to 2.6%.

  4. Haier’s estimated Share of Search among freestanding oven brands worldwide has lost ground for 3 months in a row, from 15% to 10.9% in September 2026.

  5. Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  6. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.81%Show ranking
Cordless vacuum brands8th of 80.92%Show ranking
Stick vacuum brands8th of 80.94%Show ranking
Handheld vacuum brands7th of 71%Show ranking
Washing machine brands10th of 121.6%Show ranking
Fridge brands11th of 151.8%Show ranking
Coffee maker brands7th of 81.8%Show ranking
Double wall oven brands7th of 82.1%Show ranking
Home appliance brands8th of 102.1%Show ranking
Freestanding oven brands6th of 82.6%Shown above
Gas cooktop brands6th of 72.6%Show ranking
Range hoods5th of 63%Show ranking
Oven and cooktop brands4th of 63.1%Show ranking
Slimline dishwasher brands6th of 63.2%Show ranking
Front load washer brands5th of 53.3%Show ranking
Clothes dryer brands5th of 53.7%Show ranking
Dishwasher brands5th of 65.4%Show ranking
Condenser tumble dryer brands5th of 55.8%Show ranking
Bagless canister vacuum brands3rd of 36.5%Show ranking
Induction hob brands3rd of 39.9%Show ranking
Induction range brands2nd of 419.1%Show ranking
Dishwasher pods brands1st of 561%Show ranking

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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