Brandwave

Miele vs Westinghouse:Which is searched more?

In September 2026, Miele and Westinghouse were level on Share of Search among washing machine brands worldwide, with an estimated 113K versus 110K branded searches, at 1.8% and 1.7% estimated Share of Search. These are worldwide searches for English-language branded terms.

Share of Search among washing machine brands worldwide in September 2026Which is more popular in search, Miele or Westinghouse?
Miele1.8%113K searches
vs
Westinghouse1.7%110K searches

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Which is more popular in search, Miele or Westinghouse?

Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miele and Westinghouse among washing machine brands worldwide, by month

Share of Search by month for Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202521.4%16.9%18.3%6.4%8.3%7.8%7.4%6.4%2.9%1.6%1.9%0.47%
Nov 202528.7%17.7%15.9%5.8%7.2%7%5.7%5.5%2.2%2.2%1.7%0.42%
Dec 202521.6%19.7%15.9%6.5%9.5%7.9%6.3%5.7%2.4%2.4%1.6%0.39%
Jan 202621%19.5%18%6.3%8.2%7.7%7.3%5.6%2.4%1.9%1.5%0.46%
Feb 202620.5%18.8%17.5%6.2%8%7.6%8.6%6.3%2.3%1.9%1.8%0.46%
Mar 202622.8%17%16.2%6.8%8.5%6.8%9.3%5.7%2.6%2.1%1.7%0.5%
Apr 202623.2%15%19.1%7%10.2%7%6.7%5.4%2.6%1.7%1.7%0.42%
May 202623%14.8%18.4%8.4%10.1%6.9%6.6%5.4%2.6%1.7%1.7%0.41%
Jun 202622.1%12.4%17.7%12.1%9.7%8.1%6.4%5.2%2.5%1.7%1.6%0.4%
Jul 202618.5%15%18.7%12.5%8.5%8.3%6.5%5.7%2.6%1.7%1.7%0.41%
Aug 202622.7%15.6%16.2%10.2%7.2%6.8%7.7%6.4%3.1%2.1%1.7%0.41%
Sep 202623.5%18.1%16.5%8.6%7.5%7%6.7%5.5%2.6%1.8%1.7%0.42%

How has the Miele and Westinghouse comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Miele took it in November 2025.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among washing machine brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 113K.
  • Across the 12 months ending September 2026, Westinghouse’s estimated Share of Search among washing machine brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Other head-to-heads among washing machine brands

How each brand is measured

Brandwave collects information about searches that people make online using Miele’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Westinghouse

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.