Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 23.1% estimated Share of Search among bagless canister vacuum brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BISSELL76.8%
  2. Miele23.1%
  3. Shark0.04%
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Which bagless canister vacuum brands compete with Miele?

Miele against bagless canister vacuum brands worldwide, by month

Share of Search by month for BISSELL, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLMieleShark
Oct 202576.8%23.2%0.03%
Nov 202573%27%0.03%
Dec 202564.4%35.5%0.04%
Jan 202668.9%31.1%0.04%
Feb 202673%26.9%0.04%
Mar 202673%27%0.03%
Apr 202673%26.9%0.04%
May 202668.9%31.1%0.05%
Jun 202668.9%31.1%0.05%
Jul 202668.9%31.1%0.05%
Aug 202673%27%0.03%
Sep 202676.8%23.1%0.04%

  1. 1.BISSELL

    76.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Miele

    23.1%

    Held 2nd. 111K estimated branded searches, -18.4% vs prior month. Share -3.8 points.

  3. 3.Shark

    0.04%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among bagless canister vacuum brands worldwide peaked at 35.5% in December 2025 and was lowest at 23.1% in September 2026.

How did search popularity change for bagless canister vacuum brands worldwide in September 2026?

  1. In September 2026, BISSELL gained estimated Share of Search among bagless canister vacuum brands worldwide, from 73% to 76.8%.

  2. In September 2026, Miele lost estimated Share of Search among bagless canister vacuum brands worldwide, from 27% to 23.1%.

  3. Estimated monthly branded searches for Shark worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.85%Show ranking
Cordless vacuum brands8th of 81.3%Show ranking
Stick vacuum brands7th of 81.4%Show ranking
Handheld vacuum brands6th of 71.7%Show ranking
Fridge brands15th of 150.02%Show ranking
Coffee maker brands8th of 80.02%Show ranking
Washing machine brands9th of 122.3%Show ranking
Home appliance brands7th of 102.7%Show ranking
Freestanding oven brands6th of 80.03%Show ranking
Double wall oven brands5th of 83.6%Show ranking
Gas cooktop brands5th of 73.6%Show ranking
Oven and cooktop brands3rd of 64%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Front load washer brands4th of 55.1%Show ranking
Clothes dryer brands4th of 55.2%Show ranking
Range hoods3rd of 66.1%Show ranking
Dishwasher brands5th of 68.6%Show ranking
Condenser tumble dryer brands4th of 510.9%Show ranking
Bagless canister vacuum brands2nd of 323.1%Shown above
Induction hob brands3rd of 30.55%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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