Miele vs Speed Queen:Which is more popular?
In September 2026, Speed Queen had more branded searches than Miele among washing machine brands worldwide. Speed Queen had about 135,000 branded searches, while Miele had 880. Speed Queen made up 2.7% of all washing machine brand searches we track, and Miele accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Speed Queen appeared in all five answers and Miele in none.
Who do people search for more?
Speed Queen, about 153 searches for every 1 for Miele
Who does AI mention more?
Speed Queen, mentioned in every answer we collected
Who does AI recommend more?
Speed Queen, the only one of the two named
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Speed Queen appeared in all five answers. Miele did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st- Speed Queen2nd
Electrolux3rd
Whirlpool4th
GE Appliances5th
Samsung6th
Bosch7th
Smeg–
Midea–- +4 more
Miele–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Speed Queen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine brand should I buy?”
Asked ChatGPT
“What are the best washing machine brands?”
Asked ChatGPT
“What's the best washing machine brand for a family home?”
Searched Google, AI Overview
“washing machine brands”
Searched Google, AI Overview
“best washing machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Miele or Speed Queen more popular in search?
This chart shows how often people search Google for Miele and Speed Queen by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Speed Queen, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Midea | Beko | LG | Haier | Bosch | Samsung | Speed Queen | GE Appliances | Westinghouse | Fisher & Paykel | Whirlpool | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.9% | 8.5% | 10.4% | 9% | 8.5% | 3.8% | 2.9% | 2.6% | 2.6% | 2.6% | 0.63% | 0.15% | 0.02% |
| Nov 2025 | 36.7% | 20% | 7.4% | 9% | 6.5% | 7.4% | 2.7% | 3% | 2.2% | 2.2% | 2.2% | 0.54% | 0.11% | 0.02% |
| Dec 2025 | 28.1% | 22.5% | 8.4% | 10.3% | 7.3% | 10.3% | 3.1% | 2.8% | 2.5% | 2.1% | 2.1% | 0.51% | 0.12% | 0.02% |
| Jan 2026 | 27.7% | 22.6% | 8.3% | 10.2% | 8.7% | 8.3% | 3% | 2.8% | 3% | 2.5% | 2% | 0.61% | 0.15% | 0.02% |
| Feb 2026 | 26.6% | 22% | 8% | 9.8% | 10.3% | 8% | 2.9% | 3.8% | 2.9% | 2.4% | 2.4% | 0.59% | 0.14% | 0.02% |
| Mar 2026 | 29% | 19.5% | 8.7% | 8.7% | 11.1% | 8.7% | 3.2% | 3.4% | 2.6% | 2.1% | 2.1% | 0.64% | 0.13% | 0.02% |
| Apr 2026 | 30.4% | 17.4% | 9.1% | 9.1% | 7.9% | 11.2% | 3.3% | 3.1% | 3.3% | 2.2% | 2.2% | 0.55% | 0.11% | 0.02% |
| May 2026 | 30% | 17.1% | 11% | 9% | 7.8% | 11% | 3.3% | 3% | 2.7% | 2.2% | 2.2% | 0.54% | 0.13% | 0.02% |
| Jun 2026 | 28.6% | 14% | 15.7% | 10.5% | 7.4% | 10.5% | 3.1% | 2.9% | 2.6% | 2.1% | 2.1% | 0.52% | 0.13% | 0.02% |
| Jul 2026 | 24.2% | 17.5% | 16.3% | 10.9% | 7.7% | 8.9% | 3.3% | 3.5% | 2.7% | 2.2% | 2.2% | 0.54% | 0.16% | 0.02% |
| Aug 2026 | 29.1% | 17.4% | 13% | 8.7% | 9.2% | 7.1% | 3.9% | 3.4% | 3.2% | 2.1% | 2.1% | 0.53% | 0.16% | 0.02% |
| Sep 2026 | 30.1% | 20.5% | 11% | 9% | 7.7% | 7.4% | 3.3% | 3% | 2.7% | 2.2% | 2.2% | 0.54% | 0.16% | 0.02% |
How has the Miele and Speed Queen comparison changed over the last 12 months?
3 findings
- Speed Queen was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands worldwide moved from 2.6% to 2.7%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for washing machine brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Miele’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miele
1 branded search term
- miele com
Speed Queen
1 branded search term
- speed queen
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