Brandwave

How popular isSpeed Queen?

In September 2026, people searched for Speed Queen by name about 135,000 times worldwide, about the same as the previous year. These searches made up 2.7% of all global washing machine brand searches, placing Speed Queen ninth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Speed Queen appeared in all answers and was the second most recommended of the 14.

Search and AI answers in September 2026

Speed Queen is the ninth most searched of 14 competitors and the second most recommended in AI answers.

  1. ElectroluxShare of searches 30.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SmegShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MideaShare of searches 11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BekoShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Speed QueenShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+9 more

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen appeared in all five answers. Speed Queen is the second most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. Electrolux3rd
  4. Whirlpool4th
  5. GE Appliances5th
  6. Samsung6th
  7. Bosch7th
  8. Smeg–
  9. Midea–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speed Queen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which washing machine brands compete with Speed Queen?

Speed Queen against washing machine brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Midea, Beko, LG, Haier, Bosch, Samsung, Speed Queen, GE Appliances, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungSpeed QueenGE AppliancesWestinghouseFisher & PaykelWhirlpoolMiele
Oct 202528.5%19.9%8.5%10.4%9%8.5%3.8%2.9%2.6%2.6%2.6%0.63%0.15%0.02%
Nov 202536.7%20%7.4%9%6.5%7.4%2.7%3%2.2%2.2%2.2%0.54%0.11%0.02%
Dec 202528.1%22.5%8.4%10.3%7.3%10.3%3.1%2.8%2.5%2.1%2.1%0.51%0.12%0.02%
Jan 202627.7%22.6%8.3%10.2%8.7%8.3%3%2.8%3%2.5%2%0.61%0.15%0.02%
Feb 202626.6%22%8%9.8%10.3%8%2.9%3.8%2.9%2.4%2.4%0.59%0.14%0.02%
Mar 202629%19.5%8.7%8.7%11.1%8.7%3.2%3.4%2.6%2.1%2.1%0.64%0.13%0.02%
Apr 202630.4%17.4%9.1%9.1%7.9%11.2%3.3%3.1%3.3%2.2%2.2%0.55%0.11%0.02%
May 202630%17.1%11%9%7.8%11%3.3%3%2.7%2.2%2.2%0.54%0.13%0.02%
Jun 202628.6%14%15.7%10.5%7.4%10.5%3.1%2.9%2.6%2.1%2.1%0.52%0.13%0.02%
Jul 202624.2%17.5%16.3%10.9%7.7%8.9%3.3%3.5%2.7%2.2%2.2%0.54%0.16%0.02%
Aug 202629.1%17.4%13%8.7%9.2%7.1%3.9%3.4%3.2%2.1%2.1%0.53%0.16%0.02%
Sep 202630.1%20.5%11%9%7.7%7.4%3.3%3%2.7%2.2%2.2%0.54%0.16%0.02%

  1. 1.Electrolux

    30.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Smeg

    20.5%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.1 points.

  3. 3.Midea

    11%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2 points.

  4. 4.Beko

    9%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.LG

    7.7%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Haier

    7.4%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Bosch

    3.3%

    Held 7th. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  8. 8.Samsung

    3%

    Held 8th. 151K estimated branded searches, -14.2% vs prior month. Share -0.4 points.

  9. 9.Speed Queen

    2.7%

    Held 9th. 135K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  10. 10.GE Appliances

    2.2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Westinghouse

    2.2%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Fisher & Paykel

    0.54%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Whirlpool

    0.16%

    Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Miele

    0.02%

    Held 14th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Speed Queen and its closest rivals

Every comparison with Speed Queen

15 comparisons

How has branded search demand for Speed Queen changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Speed Queen worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands worldwide peaked at 3.3% in April 2026 and was lowest at 2.2% in November 2025.
  • Across the 12 months ending September 2026, Speed Queen rose from 10th to 9th among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among washing machine brands worldwide, from 17.4% to 20.5%.

  2. In September 2026, Electrolux gained share of searches among washing machine brands worldwide, from 29.1% to 30.1%.

  3. In September 2026, Midea lost share of searches among washing machine brands worldwide, from 13% to 11%.

  4. In September 2026, LG lost share of searches among washing machine brands worldwide, from 9.2% to 7.7%.

  5. In September 2026, Bosch lost share of searches among washing machine brands worldwide, from 3.9% to 3.3%.

  6. In September 2026, Beko rose from 5th to 4th among washing machine brands worldwide.

How are Speed Queen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Speed Queen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • speed queen

How the Brand Demand Index is measured

Who owns Speed Queen?

Speed Queen is owned by Alliance Laundry Systems. Brandwave does not track any other brands owned by Alliance Laundry Systems.

Do you work for Speed Queen? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Speed Queen compete?

Speed Queen is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands9th of 142.7%Shown above
Clothes dryer brands4th of 65.9%Show ranking
Laundry appliance brands6th of 77.2%Show ranking
Washer and dryer brands2nd of 67.6%Show ranking
Gas dryer brands3rd of 419.7%Show ranking
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