Samsung vs Speed Queen:Which is searched more?
In September 2026, Samsung had more branded searches than Speed Queen among washing machine brands worldwide. Samsung had about 151,000 branded searches, while Speed Queen had 135,000. Samsung made up 3% of all washing machine brand searches we track, and Speed Queen accounted for 2.7%. These are worldwide searches for English-language branded terms.
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Is Samsung or Speed Queen more popular in search?
Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Samsung, Speed Queen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Midea | Beko | LG | Haier | Bosch | Samsung | Speed Queen | GE Appliances | Westinghouse | Fisher & Paykel | Whirlpool | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.9% | 8.5% | 10.4% | 9% | 8.5% | 3.8% | 2.9% | 2.6% | 2.6% | 2.6% | 0.63% | 0.15% | 0.02% |
| Nov 2025 | 36.7% | 20% | 7.4% | 9% | 6.5% | 7.4% | 2.7% | 3% | 2.2% | 2.2% | 2.2% | 0.54% | 0.11% | 0.02% |
| Dec 2025 | 28.1% | 22.5% | 8.4% | 10.3% | 7.3% | 10.3% | 3.1% | 2.8% | 2.5% | 2.1% | 2.1% | 0.51% | 0.12% | 0.02% |
| Jan 2026 | 27.7% | 22.6% | 8.3% | 10.2% | 8.7% | 8.3% | 3% | 2.8% | 3% | 2.5% | 2% | 0.61% | 0.15% | 0.02% |
| Feb 2026 | 26.6% | 22% | 8% | 9.8% | 10.3% | 8% | 2.9% | 3.8% | 2.9% | 2.4% | 2.4% | 0.59% | 0.14% | 0.02% |
| Mar 2026 | 29% | 19.5% | 8.7% | 8.7% | 11.1% | 8.7% | 3.2% | 3.4% | 2.6% | 2.1% | 2.1% | 0.64% | 0.13% | 0.02% |
| Apr 2026 | 30.4% | 17.4% | 9.1% | 9.1% | 7.9% | 11.2% | 3.3% | 3.1% | 3.3% | 2.2% | 2.2% | 0.55% | 0.11% | 0.02% |
| May 2026 | 30% | 17.1% | 11% | 9% | 7.8% | 11% | 3.3% | 3% | 2.7% | 2.2% | 2.2% | 0.54% | 0.13% | 0.02% |
| Jun 2026 | 28.6% | 14% | 15.7% | 10.5% | 7.4% | 10.5% | 3.1% | 2.9% | 2.6% | 2.1% | 2.1% | 0.52% | 0.13% | 0.02% |
| Jul 2026 | 24.2% | 17.5% | 16.3% | 10.9% | 7.7% | 8.9% | 3.3% | 3.5% | 2.7% | 2.2% | 2.2% | 0.54% | 0.16% | 0.02% |
| Aug 2026 | 29.1% | 17.4% | 13% | 8.7% | 9.2% | 7.1% | 3.9% | 3.4% | 3.2% | 2.1% | 2.1% | 0.53% | 0.16% | 0.02% |
| Sep 2026 | 30.1% | 20.5% | 11% | 9% | 7.7% | 7.4% | 3.3% | 3% | 2.7% | 2.2% | 2.2% | 0.54% | 0.16% | 0.02% |
How has the Samsung and Speed Queen comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Speed Queen took it in January 2026, Samsung took it in February 2026, Speed Queen took it in April 2026, Samsung took it in May 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands worldwide moved from 2.9% to 3%, and its estimated monthly branded searches held steady at 151K.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands worldwide moved from 2.6% to 2.7%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for washing machine brands worldwide in September 2026?
0 changes
Neither Samsung nor Speed Queen moved beyond provider rounding among washing machine brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Samsung’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Samsung
2 branded search terms
- samsung com
- samsung washer
Speed Queen
1 branded search term
- speed queen
Other head-to-heads among washing machine brands
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