Brandwave

Smeg vs Speed Queen:Which is more popular?

In September 2026, Smeg had more branded searches than Speed Queen among washing machine brands worldwide. Smeg had about 1 million branded searches, while Speed Queen had 135,000. Smeg made up 20.5% of all washing machine brand searches we track, and Speed Queen accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Speed Queen appeared in all five answers and Smeg in none.

Among washing machine brands worldwide in September 2026

Who do people search for more?

Smeg, about 8 searches for every 1 for Speed Queen

Smeg 1M searchesSpeed Queen 135K searches

Who does AI mention more?

Speed Queen, mentioned in every answer we collected

Speed Queen in 5 of 5Smeg in 0 of 5

Who does AI recommend more?

Speed Queen, the only one of the two named

Speed Queen first in 5Smeg never named

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen appeared in all five answers. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. Electrolux3rd
  4. Whirlpool4th
  5. GE Appliances5th
  6. Samsung6th
  7. Bosch7th
  8. Smeg–
  9. Midea–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speed Queen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Smeg or Speed Queen more popular in search?

This chart shows how often people search Google for Smeg and Speed Queen by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from English-language searches worldwide.

Smeg and Speed Queen among washing machine brands worldwide, by month

Share of searches by month for Smeg, Speed Queen. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungSpeed QueenGE AppliancesWestinghouseFisher & PaykelWhirlpoolMiele
Oct 202528.5%19.9%8.5%10.4%9%8.5%3.8%2.9%2.6%2.6%2.6%0.63%0.15%0.02%
Nov 202536.7%20%7.4%9%6.5%7.4%2.7%3%2.2%2.2%2.2%0.54%0.11%0.02%
Dec 202528.1%22.5%8.4%10.3%7.3%10.3%3.1%2.8%2.5%2.1%2.1%0.51%0.12%0.02%
Jan 202627.7%22.6%8.3%10.2%8.7%8.3%3%2.8%3%2.5%2%0.61%0.15%0.02%
Feb 202626.6%22%8%9.8%10.3%8%2.9%3.8%2.9%2.4%2.4%0.59%0.14%0.02%
Mar 202629%19.5%8.7%8.7%11.1%8.7%3.2%3.4%2.6%2.1%2.1%0.64%0.13%0.02%
Apr 202630.4%17.4%9.1%9.1%7.9%11.2%3.3%3.1%3.3%2.2%2.2%0.55%0.11%0.02%
May 202630%17.1%11%9%7.8%11%3.3%3%2.7%2.2%2.2%0.54%0.13%0.02%
Jun 202628.6%14%15.7%10.5%7.4%10.5%3.1%2.9%2.6%2.1%2.1%0.52%0.13%0.02%
Jul 202624.2%17.5%16.3%10.9%7.7%8.9%3.3%3.5%2.7%2.2%2.2%0.54%0.16%0.02%
Aug 202629.1%17.4%13%8.7%9.2%7.1%3.9%3.4%3.2%2.1%2.1%0.53%0.16%0.02%
Sep 202630.1%20.5%11%9%7.7%7.4%3.3%3%2.7%2.2%2.2%0.54%0.16%0.02%

How has the Smeg and Speed Queen comparison changed over the last 12 months?

3 findings
  • Smeg was ahead of Speed Queen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Smeg’s share of searches among washing machine brands worldwide moved from 19.9% to 20.5%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands worldwide moved from 2.6% to 2.7%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for washing machine brands worldwide in September 2026?

1 change

  1. In September 2026, Smeg gained share of searches among washing machine brands worldwide, from 17.4% to 20.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Smeg’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Smeg

3 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge

Speed Queen

1 branded search term

  • speed queen

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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