Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 14.7% estimated Share of Search among washing machine brands worldwide and is ranked 3rd of 13 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux19%
  2. The Warehouse19%
  3. Smeg14.7%
  4. Whirlpool13.4%
  5. Midea7%
  6. Haier6.1%
  7. Beko5.7%
  8. LG5.4%
  9. Samsung4.5%
  10. Bosch2.1%
  11. +3 more
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Which washing machine brands compete with Smeg?

Smeg against washing machine brands worldwide, by month

Share of Search by month for Electrolux, The Warehouse, Smeg, Whirlpool, Midea, Haier, Beko, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxThe WarehouseSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202517.6%17.6%13.9%15.1%5.3%6.9%6.5%6.1%5.3%2.4%1.3%1.6%0.39%
Nov 202524.1%16.1%14.9%13.4%4.8%6%5.9%4.8%4.6%1.8%1.8%1.4%0.36%
Dec 202517.1%20.9%15.6%12.6%5.1%7.5%6.3%5%4.5%1.9%1.9%1.3%0.31%
Jan 202616.7%20.4%15.5%14.3%5%6.5%6.1%5.8%4.4%1.9%1.5%1.2%0.37%
Feb 202616.4%20.1%15%13.9%4.9%6.4%6%6.9%5.1%1.9%1.5%1.5%0.36%
Mar 202618.6%18.6%13.8%13.2%5.6%6.9%5.6%7.6%4.7%2.1%1.7%1.4%0.41%
Apr 202618.1%22.1%11.7%14.8%5.4%8%5.4%5.2%4.2%2%1.4%1.3%0.33%
May 202618.7%18.7%12%15%6.8%8.2%5.6%5.4%4.4%2.1%1.4%1.4%0.34%
Jun 202618.1%18.1%10.2%14.5%9.9%8%6.6%5.2%4.2%2%1.4%1.3%0.33%
Jul 202615.1%18.5%12.2%15.2%10.2%6.9%6.8%5.3%4.6%2.1%1.4%1.4%0.33%
Aug 202618.5%18.5%12.7%13.2%8.3%5.9%5.5%6.3%5.2%2.5%1.7%1.4%0.33%
Sep 202619%19%14.7%13.4%7%6.1%5.7%5.4%4.5%2.1%1.4%1.4%0.34%

  1. 1.Electrolux

    19%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.The Warehouse

    19%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Smeg

    14.7%

    Moved from 4th to 3rd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2 points.

  4. 4.Whirlpool

    13.4%

    Moved from 3rd to 4th. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  5. 5.Midea

    7%

    Held 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  6. 6.Haier

    6.1%

    Moved from 7th to 6th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Beko

    5.7%

    Moved from 8th to 7th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.LG

    5.4%

    Moved from 6th to 8th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  9. 9.Samsung

    4.5%

    Held 9th. 352K estimated branded searches, -16.6% vs prior month. Share -0.7 points.

  10. 10.Bosch

    2.1%

    Held 10th. 169K estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  11. 11.Miele

    1.4%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  12. 12.Westinghouse

    1.4%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.34%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide increased from 13.9% to 14.7%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide peaked at 15.6% in December 2025 and was lowest at 10.2% in June 2026.
  • Across the 12 months ending September 2026, Smeg rose from 4th to 3rd among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 3rd among washing machine brands worldwide, with 14.7% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.

  3. In September 2026, The Warehouse gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.

  4. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 8.3% to 7%.

  5. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 6.3% to 5.4%.

  6. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 5.2% to 4.5%.

Where does Smeg compete?

Smeg is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pasta Maker brands4th of 713.5%Show ranking
Washing machine brands3rd of 1314.7%Shown above
Coffee maker brands2nd of 818.8%Show ranking
Fridge brands2nd of 1520.2%Show ranking
Oven Element brands2nd of 723.9%Show ranking
Home appliance brands2nd of 1024.2%Show ranking
Electric kettle brands2nd of 526.1%Show ranking
Stand mixer brands2nd of 629.1%Show ranking
Freestanding Oven brands2nd of 829.7%Show ranking
Oven Shelf brands2nd of 631%Show ranking
Hand Mixer brands2nd of 532.5%Show ranking
Stick Blender brands2nd of 634.2%Show ranking
Toaster brands1st of 536.3%Show ranking
Oven and cooktop brands2nd of 637.7%Show ranking
Oven brands2nd of 539.1%Show ranking
Spare Parts brands1st of 541.3%Show ranking
Dishwasher Parts brands1st of 743.5%Show ranking
Tea Kettle brands1st of 645.3%Show ranking
Water Kettle brands1st of 351.5%Show ranking

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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