Fellow vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than Fellow among electric kettle brands worldwide. Smeg had about 1 million branded searches, while Fellow had 24,700. Smeg made up 33.5% of all electric kettle brand searches we track, and Fellow accounted for 0.79%. These are worldwide searches for English-language branded terms.
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Is Fellow or Smeg more popular in search?
Compare the electric kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Smeg, Fellow. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Cuisinart | Breville | Philips | Russell Hobbs | OXO | Fellow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 28.1% | 6.9% | 3.6% | 3% | 5.2% | 3.7% | 0.7% |
| Nov 2025 | 53.9% | 23.2% | 7.9% | 4.5% | 2.3% | 4.4% | 3% | 0.82% |
| Dec 2025 | 54.8% | 22.9% | 8.2% | 4.5% | 2% | 4.3% | 2.5% | 0.78% |
| Jan 2026 | 44.2% | 30.6% | 9.4% | 4% | 2.6% | 4.9% | 3.3% | 0.9% |
| Feb 2026 | 45.3% | 31.3% | 7.2% | 4.2% | 2.8% | 4.9% | 3.5% | 0.82% |
| Mar 2026 | 45.2% | 30.2% | 8.7% | 4% | 2.7% | 5% | 3.3% | 0.91% |
| Apr 2026 | 48.4% | 28.2% | 7% | 4.4% | 2.9% | 4.6% | 3.7% | 0.86% |
| May 2026 | 44.6% | 29.5% | 8.5% | 4.7% | 3.1% | 4.8% | 3.8% | 0.99% |
| Jun 2026 | 44.7% | 28.2% | 8.1% | 5.2% | 3.3% | 5.3% | 4.3% | 0.95% |
| Jul 2026 | 43.2% | 30.1% | 8.7% | 4.7% | 3.7% | 4.8% | 3.9% | 0.87% |
| Aug 2026 | 41.9% | 30.9% | 8.7% | 4.6% | 4.3% | 4.8% | 3.8% | 1% |
| Sep 2026 | 40.8% | 33.5% | 6.8% | 5.3% | 4.8% | 4.4% | 3.6% | 0.79% |
How has the Fellow and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Fellow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fellow’s share of searches among electric kettle brands worldwide moved from 0.7% to 0.79%, and its estimated monthly branded searches moved from 26.2K to 24.7K.
- Across the 12 months ending September 2026, Smeg’s share of searches among electric kettle brands worldwide moved from 28.1% to 33.5%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for electric kettle brands worldwide in September 2026?
1 change
In September 2026, Smeg gained share of searches among electric kettle brands worldwide, from 30.9% to 33.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fellow’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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