Brandwave

Electric kettle brands:Which brands are most popular in search?

In August 2026, Philips was the most searched among electric kettle brands worldwide, with an estimated 1.1M branded searches and 31.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips31.2%
  2. Breville23.9%
  3. KitchenAid23.3%
  4. Smeg19%
  5. Russell Hobbs2.6%

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Share of SearchLeaderboard

Compare the electric kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electric kettle brands worldwide, by month

Share of Search by month for Philips, Breville, KitchenAid, Smeg, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrevilleKitchenAidSmegRussell Hobbs
Oct 202526.5%20.1%29.9%20.2%3.3%
Nov 202522.7%24.1%32.5%17.8%2.9%
Dec 202524.1%23.6%32%17.5%2.9%
Jan 202624.3%23.5%27.1%22.2%3%
Feb 202626.6%20.7%27.3%22.4%3%
Mar 202626.2%20.9%27.4%22.5%3%
Apr 202627%22.1%28.8%19.4%2.6%
May 202627.9%23.5%25.2%20.6%2.8%
Jun 202628.9%24.6%26.1%17.5%2.9%
Jul 202630.2%24.3%23.6%19.3%2.6%
Aug 202631.2%23.9%23.3%19%2.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Philips

    31.2%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.9 points.

  2. 2.Breville

    23.9%

    Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -0.4 points.

  3. 3.KitchenAid

    23.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Smeg

    19%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Russell Hobbs

    2.6%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among electric kettle brands worldwide?

In August 2026, Philips was the most searched among electric kettle brands worldwide, with an estimated 1.1M branded searches and 31.2% estimated Share of Search within this set. Breville is in 2nd place, 7.2 percentage points behind at 23.9% Share of Search.

Global electric kettle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips26.5% → 31.2%31.2%Aug 202622.7%Nov 20252nd → 1st
Breville20.1% → 23.9%24.6%Jun 202620.1%Oct 20254th → 2nd
KitchenAid29.9% → 23.3%32.5%Nov 202523.3%Aug 20261st → 3rd
Smeg20.2% → 19%22.5%Mar 202617.5%Jun 20263rd → 4th
Russell Hobbs3.3% → 2.6%3.3%Oct 20252.6%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric kettle brands worldwide increased from 26.5% to 31.2%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among electric kettle brands worldwide increased from 20.1% to 23.9%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among electric kettle brands worldwide decreased from 29.9% to 23.3%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide decreased from 20.2% to 19%.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among electric kettle brands worldwide decreased from 3.3% to 2.6%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric kettle brands worldwide peaked at 31.2% in August 2026 and was lowest at 22.7% in November 2025.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among electric kettle brands worldwide peaked at 24.6% in June 2026 and was lowest at 20.1% in October 2025.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among electric kettle brands worldwide peaked at 32.5% in November 2025 and was lowest at 23.3% in August 2026.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide peaked at 22.5% in March 2026 and was lowest at 17.5% in June 2026.
  • Across the 11 months ending August 2026, Philips rose from 2nd to 1st among electric kettle brands worldwide.
  • Across the 11 months ending August 2026, Breville rose from 4th to 2nd among electric kettle brands worldwide.
  • Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among electric kettle brands worldwide.
  • Across the 11 months ending August 2026, Smeg fell from 3rd to 4th among electric kettle brands worldwide.

How did search popularity change for electric kettle brands worldwide in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%.

  2. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  3. Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  4. Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

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