Brandwave

Toaster brands:Which brands are most popular in search?

In August 2026, Philips was the most searched among toaster brands worldwide, with an estimated 1.1M branded searches and 40.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips40.5%
  2. Breville31.1%
  3. Smeg24.7%
  4. Russell Hobbs3.3%
  5. Dualit0.44%

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Share of SearchLeaderboard

Compare the toaster brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among toaster brands worldwide, by month

Share of Search by month for Philips, Breville, Smeg, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrevilleSmegRussell HobbsDualit
Oct 202537.6%28.5%28.6%4.7%0.51%
Nov 202533.4%35.5%26.2%4.3%0.58%
Dec 202535.3%34.4%25.5%4.2%0.57%
Jan 202633.1%32%30.3%4.1%0.55%
Feb 202636.3%28.3%30.7%4.1%0.55%
Mar 202635.8%28.7%30.8%4.1%0.55%
Apr 202637.8%30.9%27.1%3.6%0.49%
May 202637.1%31.3%27.4%3.7%0.49%
Jun 202639%33.1%23.5%3.9%0.52%
Jul 202639.4%31.7%25.1%3.4%0.37%
Aug 202640.5%31.1%24.7%3.3%0.44%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Philips

    40.5%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +1 points.

  2. 2.Breville

    31.1%

    Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -0.6 points.

  3. 3.Smeg

    24.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Russell Hobbs

    3.3%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Dualit

    0.44%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among toaster brands worldwide?

In August 2026, Philips was the most searched among toaster brands worldwide, with an estimated 1.1M branded searches and 40.5% estimated Share of Search within this set. Breville is in 2nd place, 9.4 percentage points behind at 31.1% Share of Search.

Global toaster brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips37.6% → 40.5%40.5%Aug 202633.1%Jan 20261st
Breville28.5% → 31.1%35.5%Nov 202528.3%Feb 20263rd → 2nd
Smeg28.6% → 24.7%30.8%Mar 202623.5%Jun 20262nd → 3rd
Russell Hobbs4.7% → 3.3%4.7%Oct 20253.3%Aug 20264th
Dualit0.51% → 0.44%0.58%Nov 20250.37%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among toaster brands worldwide increased from 37.6% to 40.5%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among toaster brands worldwide increased from 28.5% to 31.1%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among toaster brands worldwide decreased from 28.6% to 24.7%.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among toaster brands worldwide decreased from 4.7% to 3.3%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among toaster brands worldwide peaked at 40.5% in August 2026 and was lowest at 33.1% in January 2026.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among toaster brands worldwide peaked at 35.5% in November 2025 and was lowest at 28.3% in February 2026.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among toaster brands worldwide peaked at 30.8% in March 2026 and was lowest at 23.5% in June 2026.
  • Across the 11 months ending August 2026, Breville rose from 3rd to 2nd among toaster brands worldwide.
  • Across the 11 months ending August 2026, Smeg fell from 2nd to 3rd among toaster brands worldwide.
  • Across the 11 months ending August 2026, Dualit held steady: its estimated Share of Search among toaster brands worldwide moved less than 0.5 percentage points.

How did search popularity change for toaster brands worldwide in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among toaster brands worldwide, from 39.4% to 40.5%.

  2. In August 2026, Breville lost estimated Share of Search among toaster brands worldwide, from 31.7% to 31.1%.

  3. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Dualit worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

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