Dualit vs Russell Hobbs:Which is more popular by branded search?
In August 2026, Russell Hobbs had more branded searches than Dualit among toaster brands worldwide. Russell Hobbs was estimated to have 90.5K branded searches compared to Dualit’s 12.1K, and held a 3.3% Share of Search versus Dualit’s 0.44%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dualit or Russell Hobbs?
Compare the toaster brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Russell Hobbs, Dualit. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | Smeg | Russell Hobbs | Dualit |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 28.5% | 28.6% | 4.7% | 0.51% |
| Nov 2025 | 33.4% | 35.5% | 26.2% | 4.3% | 0.58% |
| Dec 2025 | 35.3% | 34.4% | 25.5% | 4.2% | 0.57% |
| Jan 2026 | 33.1% | 32% | 30.3% | 4.1% | 0.55% |
| Feb 2026 | 36.3% | 28.3% | 30.7% | 4.1% | 0.55% |
| Mar 2026 | 35.8% | 28.7% | 30.8% | 4.1% | 0.55% |
| Apr 2026 | 37.8% | 30.9% | 27.1% | 3.6% | 0.49% |
| May 2026 | 37.1% | 31.3% | 27.4% | 3.7% | 0.49% |
| Jun 2026 | 39% | 33.1% | 23.5% | 3.9% | 0.52% |
| Jul 2026 | 39.4% | 31.7% | 25.1% | 3.4% | 0.37% |
| Aug 2026 | 40.5% | 31.1% | 24.7% | 3.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
How has the Dualit and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of Dualit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dualit’s estimated Share of Search among toaster brands worldwide moved from 0.51% to 0.44%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among toaster brands worldwide moved from 4.7% to 3.3%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for toaster brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Estimated monthly branded searches for Dualit worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dualit’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dualit
1 branded search term
- dualit
Russell Hobbs
1 branded search term
- russell hobbs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.