Breville vs Cuisinart:Which is searched more?
In September 2026, Breville and Cuisinart were level in searches among toaster brands worldwide, with an estimated 165K branded searches each, at 10.7% of the total each. These are worldwide searches for English-language branded terms.
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Is Breville or Cuisinart more popular in search?
Compare the toaster brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Breville, Cuisinart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Breville | Cuisinart | Russell Hobbs | Hamilton Beach | Dualit | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 8.4% | 12.5% | 12% | 4.6% | 2.6% | 0.61% |
| Nov 2025 | 55.5% | 11.7% | 14.3% | 11.5% | 3.5% | 3% | 0.47% |
| Dec 2025 | 55.4% | 11.7% | 14.3% | 11.3% | 4.3% | 2.6% | 0.39% |
| Jan 2026 | 60.9% | 8.6% | 12.9% | 10.6% | 3.9% | 2.7% | 0.42% |
| Feb 2026 | 62.2% | 9% | 11% | 10.5% | 4% | 2.8% | 0.44% |
| Mar 2026 | 59.9% | 8.7% | 12.9% | 10.6% | 4.8% | 2.7% | 0.42% |
| Apr 2026 | 58.4% | 10.1% | 12.3% | 10.3% | 5.5% | 2.9% | 0.49% |
| May 2026 | 57.1% | 9.8% | 14.6% | 10.1% | 5.4% | 2.5% | 0.48% |
| Jun 2026 | 54.4% | 11.1% | 13.6% | 11.4% | 6.1% | 2.8% | 0.54% |
| Jul 2026 | 56.7% | 9.8% | 14.6% | 9.8% | 6.6% | 2% | 0.48% |
| Aug 2026 | 56.9% | 9.5% | 14.2% | 9.7% | 6.4% | 2.8% | 0.57% |
| Sep 2026 | 62.2% | 10.7% | 10.7% | 9% | 4.8% | 2.2% | 0.43% |
How has the Breville and Cuisinart comparison changed over the last 12 months?
3 findings
- Breville was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among toaster brands worldwide moved from 8.4% to 10.7%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Cuisinart’s share of searches among toaster brands worldwide moved from 12.5% to 10.7%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for toaster brands worldwide in September 2026?
2 changes
In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among toaster brands worldwide, with 10.7% of the searches.
In September 2026, Cuisinart lost share of searches among toaster brands worldwide, from 14.2% to 10.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s and Cuisinart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toaster brands
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