Breville vs Russell Hobbs:Which is searched more?
In August 2026, Breville had more branded searches than Russell Hobbs among toaster brands worldwide. Breville was estimated to have 845K branded searches compared to Russell Hobbs’ 90.5K, and held a 31.1% Share of Search versus Russell Hobbs’ 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Russell Hobbs?
Compare the toaster brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | Russell Hobbs |
|---|---|---|
| Oct 2025 | 28.5% | 4.7% |
| Nov 2025 | 35.5% | 4.3% |
| Dec 2025 | 34.4% | 4.2% |
| Jan 2026 | 32% | 4.1% |
| Feb 2026 | 28.3% | 4.1% |
| Mar 2026 | 28.7% | 4.1% |
| Apr 2026 | 30.9% | 3.6% |
| May 2026 | 31.3% | 3.7% |
| Jun 2026 | 33.1% | 3.9% |
| Jul 2026 | 31.7% | 3.4% |
| Aug 2026 | 31.1% | 3.3% |
| Sep 2026 | — | — |
How has the Breville and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Breville was ahead of Russell Hobbs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among toaster brands worldwide moved from 28.5% to 31.1%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among toaster brands worldwide moved from 4.7% to 3.3%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for toaster brands worldwide in August 2026?
2 changes
In August 2026, Breville lost estimated Share of Search among toaster brands worldwide, from 31.7% to 31.1%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
8 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville com
- breville dual boiler
- breville espresso machine
- breville oracle
Russell Hobbs
1 branded search term
- russell hobbs
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