How popular isBreville in search?
In August 2026, there were an estimated 845K branded searches for Breville worldwide which held steady over the last 11 months. Breville holds 31.1% estimated Share of Search among toaster brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips40.5%
Breville31.1%
Smeg24.7%
Russell Hobbs3.3%
Dualit0.44%
Follow Breville and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which toaster brands compete with Breville?
Share of Search by month for Philips, Breville, Smeg, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | Smeg | Russell Hobbs | Dualit |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 28.5% | 28.6% | 4.7% | 0.51% |
| Nov 2025 | 33.4% | 35.5% | 26.2% | 4.3% | 0.58% |
| Dec 2025 | 35.3% | 34.4% | 25.5% | 4.2% | 0.57% |
| Jan 2026 | 33.1% | 32% | 30.3% | 4.1% | 0.55% |
| Feb 2026 | 36.3% | 28.3% | 30.7% | 4.1% | 0.55% |
| Mar 2026 | 35.8% | 28.7% | 30.8% | 4.1% | 0.55% |
| Apr 2026 | 37.8% | 30.9% | 27.1% | 3.6% | 0.49% |
| May 2026 | 37.1% | 31.3% | 27.4% | 3.7% | 0.49% |
| Jun 2026 | 39% | 33.1% | 23.5% | 3.9% | 0.52% |
| Jul 2026 | 39.4% | 31.7% | 25.1% | 3.4% | 0.37% |
| Aug 2026 | 40.5% | 31.1% | 24.7% | 3.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 1.1M | +4.3% | +1 points | |
| 2, held 2nd | 31.1% | 845K | -0.32% | -0.6 points | |
| 3, held 3rd | 24.7% | 673K | 0% | -0.4 points | |
| 4, held 4th | 3.3% | 90.5K | 0% | -0.1 points | |
| 5, held 5th | 0.44% | 12.1K | +22.2% | +0.1 points |
1.
40.5%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +1 points.
2.
31.1%
Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -0.6 points.
3.
24.7%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.3%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Dualit0.44%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Breville and its closest rivals
How has branded search demand for Breville changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Breville worldwide held steady, from 820K to 845K.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among toaster brands worldwide increased from 28.5% to 31.1%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among toaster brands worldwide peaked at 35.5% in November 2025 and was lowest at 28.3% in February 2026.
- Across the 11 months ending August 2026, Breville rose from 3rd to 2nd among toaster brands worldwide.
How did search popularity change for toaster brands worldwide in August 2026?
5 changes
In August 2026, Philips gained estimated Share of Search among toaster brands worldwide, from 39.4% to 40.5%.
In August 2026, Breville lost estimated Share of Search among toaster brands worldwide, from 31.7% to 31.1%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Estimated monthly branded searches for Dualit worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
Where does Breville compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pressure cooker brands | 3rd of 5 | 21% | Show ranking |
| Ice cream maker brands | 2nd of 5 | 22% | Show ranking |
| Electric kettle brands | 2nd of 5 | 23.9% | Show ranking |
| Blender brands | 2nd of 5 | 24.7% | Show ranking |
| Toaster brands | 2nd of 5 | 31.1% | Shown above |
| Home espresso machine brands | 2nd of 5 | 32.2% | Show ranking |
| Slow cooker brands | 2nd of 5 | 33.9% | Show ranking |
| Stand mixer brands | 1st of 5 | 37.3% | Show ranking |
| Food processor brands | 1st of 5 | 41.8% | Show ranking |
| Juicer brands | 2nd of 5 | 42.6% | Show ranking |
| Microwave brands | 1st of 5 | 45.4% | Show ranking |
| Kitchen scale brands | 1st of 5 | 49.7% | Show ranking |
| Coffee grinder brands | 1st of 5 | 53.6% | Show ranking |
| Sous vide brands | 1st of 5 | 57% | Show ranking |
| Bread maker brands | 1st of 5 | 62.8% | Show ranking |
How is Breville measured?
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville com
- breville dual boiler
- breville espresso machine
- breville oracle
Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.