Brandwave

How popular isBreville in search?

In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 19.1% estimated Share of Search among air fryer brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja24.8%
  2. Philips21.1%
  3. Breville19.1%
  4. Instant12.2%
  5. Tefal12.2%
  6. COSORI6.2%
  7. Russell Hobbs3.3%
  8. Dreo1.1%
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Which air fryer brands compete with Breville?

Breville against air fryer brands worldwide, by month

Share of Search by month for Ninja, Philips, Breville, Instant, Tefal, COSORI, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsBrevilleInstantTefalCOSORIRussell HobbsDreo
Oct 202523.6%22.3%17.6%12.1%12.6%6.5%4.5%0.78%
Nov 202525.3%17.8%19.9%12.4%13.5%6.8%3.8%0.64%
Dec 202525.1%20.5%21%10.7%11.4%6.6%3.9%0.81%
Jan 202624.9%18.7%19.1%12.5%12.9%7.1%3.9%0.96%
Feb 202625.1%21.5%17.6%10.7%13.2%7.2%3.9%0.67%
Mar 202624.7%20.3%17.4%12.8%13%7%4%0.79%
Apr 202626.7%21.7%18.6%11.2%11.3%6%3.7%0.84%
May 202623.8%21.3%18.9%11.4%13.5%5.8%3.7%1.5%
Jun 202626.3%20.7%18.6%11.1%11%5.5%3.6%3.3%
Jul 202622.7%24.3%20.6%11.2%9.5%5.5%3.6%2.7%
Aug 202624.8%22.7%18.3%12.2%10.4%6.9%3.3%1.3%
Sep 202624.8%21.1%19.1%12.2%12.2%6.2%3.3%1.1%

  1. 1.Ninja

    24.8%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Philips

    21.1%

    Held 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -1.6 points.

  3. 3.Breville

    19.1%

    Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share +0.8 points.

  4. 4.Instant

    12.2%

    Held 4th. 561K estimated branded searches, -0.34% vs prior month. Share 0 points.

  5. 5.Tefal

    12.2%

    Held 5th. 560K estimated branded searches, +17.2% vs prior month. Share +1.8 points.

  6. 6.COSORI

    6.2%

    Held 6th. 286K estimated branded searches, -9.5% vs prior month. Share -0.6 points.

  7. 7.Russell Hobbs

    3.3%

    Held 7th. 153K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Dreo

    1.1%

    Held 8th. 50.8K estimated branded searches, -17.8% vs prior month. Share -0.2 points.

Compare search popularity between Breville and its closest rivals

Every comparison with Breville

How has branded search demand for Breville changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among air fryer brands worldwide increased from 17.6% to 19.1%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among air fryer brands worldwide peaked at 21% in December 2025 and was lowest at 17.4% in March 2026.

How did search popularity change for air fryer brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among air fryer brands worldwide, from 10.4% to 12.2%.

  2. In September 2026, Breville gained estimated Share of Search among air fryer brands worldwide, from 18.3% to 19.1%.

  3. In September 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 22.7% to 21.1%.

  4. In September 2026, COSORI lost estimated Share of Search among air fryer brands worldwide, from 6.9% to 6.2%.

  5. Dreo’s estimated Share of Search among air fryer brands worldwide has lost ground for 3 months in a row, from 3.3% to 1.1% in September 2026.

  6. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

Where does Breville compete?

Breville is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands5th of 912%Show ranking
Coffee machine brands3rd of 613.8%Show ranking
Coffee maker brands3rd of 814.2%Show ranking
Toaster oven brands4th of 617%Show ranking
Air fryer brands3rd of 819.1%Shown above
Electric kettle brands4th of 519.8%Show ranking
Ice cream maker brands3rd of 520.3%Show ranking
Induction cooktop brands3rd of 720.5%Show ranking
Chip fryer brands3rd of 521.1%Show ranking
Blender brands3rd of 521.1%Show ranking
Pressure cooker brands3rd of 521.4%Show ranking
Stand mixer brands3rd of 622.1%Show ranking
Hand mixer brands3rd of 524.6%Show ranking
Pancake maker brands2nd of 627.4%Show ranking
Toaster brands3rd of 527.5%Show ranking
Microwave brands2nd of 527.8%Show ranking
Hand blender brands2nd of 729.2%Show ranking
Convection oven brands2nd of 729.4%Show ranking
Cold press juicer brands2nd of 531.7%Show ranking
Milk frother brands2nd of 532.7%Show ranking
Slow cooker brands2nd of 532.7%Show ranking
Home espresso machine brands2nd of 533.4%Show ranking
Juicer brands2nd of 533.8%Show ranking
Tea kettle brands2nd of 634.3%Show ranking
Food processor brands2nd of 534.8%Show ranking
Bread maker brands2nd of 536.2%Show ranking
Belgian waffle maker brands2nd of 437%Show ranking
Kitchen scale brands2nd of 537.8%Show ranking
Water kettle brands2nd of 339.1%Show ranking
Sous vide brands1st of 558.2%Show ranking
Pizza stone brands1st of 661.6%Show ranking
Crepe maker brands1st of 465.3%Show ranking
Tamping mat brands1st of 566.1%Show ranking
Waffle iron brands1st of 371.2%Show ranking
Egg cooker brands1st of 379%Show ranking

How is Breville measured?

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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