Breville vs Sage:Which is searched more?
In September 2026, Breville had more branded searches than Sage among tamping mat brands worldwide. Breville was estimated to have 879K branded searches compared to Sage’s 6.6K, and held a 66.1% Share of Search versus Sage’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Sage?
Compare the tamping mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Sage. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | La Marzocco | Gaggia | Eureka | Sage |
|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 20% | 11.7% | 0.83% | 0.81% |
| Nov 2025 | 74.8% | 13.6% | 10.3% | 0.67% | 0.67% |
| Dec 2025 | 73.4% | 16.4% | 8.9% | 0.65% | 0.66% |
| Jan 2026 | 68.6% | 19.6% | 10.4% | 0.79% | 0.64% |
| Feb 2026 | 65.8% | 21.4% | 11.3% | 0.86% | 0.7% |
| Mar 2026 | 64.3% | 20.7% | 13.3% | 0.9% | 0.68% |
| Apr 2026 | 62% | 24.3% | 12.3% | 0.83% | 0.53% |
| May 2026 | 63.1% | 24.8% | 10.7% | 0.84% | 0.54% |
| Jun 2026 | 63.4% | 24.6% | 10.6% | 0.81% | 0.54% |
| Jul 2026 | 65.5% | 23.3% | 10.1% | 0.7% | 0.51% |
| Aug 2026 | 64.5% | 23% | 11.2% | 0.71% | 0.5% |
| Sep 2026 | 66.1% | 22.6% | 10% | 0.72% | 0.5% |
How has the Breville and Sage comparison changed over the last 12 months?
3 findings
- Breville was ahead of Sage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among tamping mat brands worldwide moved from 66.6% to 66.1%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, Sage’s estimated Share of Search among tamping mat brands worldwide moved from 0.81% to 0.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for tamping mat brands worldwide in September 2026?
2 changes
In September 2026, Breville gained estimated Share of Search among tamping mat brands worldwide, from 64.5% to 66.1%.
Estimated monthly branded searches for Sage worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Other head-to-heads among tamping mat brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Sage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.