Breville vs Oxo:Which is more popular by branded search?
In August 2026, Breville had more branded searches than Oxo among kitchen scale brands worldwide. Breville was estimated to have 845K branded searches compared to Oxo’s 260, and held a 49.7% Share of Search versus Oxo’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Oxo?
Compare the kitchen scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | KitchenAid | Salter | Etekcity | Oxo |
|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 58.8% | 1.3% | 0.39% | 0.01% |
| Nov 2025 | 42.1% | 56.7% | 0.84% | 0.31% | <0.01% |
| Dec 2025 | 41.9% | 56.9% | 0.84% | 0.31% | <0.01% |
| Jan 2026 | 45.6% | 52.7% | 1.2% | 0.52% | 0.03% |
| Feb 2026 | 42.3% | 55.7% | 1.5% | 0.45% | 0.01% |
| Mar 2026 | 42.5% | 55.5% | 1.5% | 0.45% | 0.01% |
| Apr 2026 | 42.6% | 55.4% | 1.5% | 0.45% | 0.01% |
| May 2026 | 47.2% | 50.6% | 1.7% | 0.5% | 0.02% |
| Jun 2026 | 47.6% | 50.6% | 1.4% | 0.41% | 0.02% |
| Jul 2026 | 49.9% | 48.4% | 1.3% | 0.39% | 0.02% |
| Aug 2026 | 49.7% | 48.3% | 1.6% | 0.39% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Breville and Oxo comparison changed over the last 12 months?
3 findings
- Breville was ahead of Oxo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among kitchen scale brands worldwide moved from 39.5% to 49.7%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among kitchen scale brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for kitchen scale brands worldwide in August 2026?
0 changes
Neither Breville nor Oxo moved beyond provider rounding among kitchen scale brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.