Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 3.3 million times worldwide, a 21.2% increase from the previous year. These searches made up 3.7% of all global coffee maker brand searches, placing Ninja fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Ninja appeared in all answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Ninja is the fifth most searched of 10 competitors and the third most recommended in AI answers.

  1. NespressoShare of searches 61.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. SmegShare of searches 16.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. JuraShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. MoccamasterShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. NinjaShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. Ninja is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Ninja3rd
  4. Cuisinart4th
  5. OXO5th
  6. Nespresso6th
  7. Jura7th
  8. Smeg–
  9. Braun–
  10. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moccamaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which coffee maker brands compete with Ninja?

Ninja against coffee maker brands worldwide, by month

Share of searches by month for Nespresso, Smeg, Jura, Moccamaster, Ninja, Breville, Cuisinart, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoSmegJuraMoccamasterNinjaBrevilleCuisinartOXOBraunMiele
Oct 202561.4%16.7%5.5%4.6%3%2.5%3.7%2.5%0.01%0.02%
Nov 202563.8%14.2%3.8%5.9%3.1%3.1%3.8%2.1%<0.01%0.02%
Dec 202560.3%16.1%4.4%5.5%3.6%3.6%4.4%2%0.01%0.01%
Jan 202657.1%18.6%6.3%5.2%3.4%2.8%4.2%2.3%0.02%0.02%
Feb 202662.7%16.8%5.6%4.7%2.5%2.5%3.1%2.1%0.02%0.02%
Mar 202662.2%16.7%5.6%4.7%2.5%2.5%3.7%2%0.02%0.02%
Apr 202664.5%14.4%5.8%4.8%2.6%2.6%3.2%2.1%0.03%0.02%
May 202663.7%14.2%5.7%4.8%3.1%2.6%3.8%2.1%0.02%0.02%
Jun 202666.2%12.3%6%4.1%3.3%2.7%3.3%2.2%0.03%0.02%
Jul 202658.6%16%7.9%4.4%3.5%2.9%4.3%2.4%0.03%0.02%
Aug 202662.7%14.3%6.9%4.7%3.1%2.5%3.8%2.1%0.02%0.02%
Sep 202661.4%16.7%5.5%4.6%3.7%3%3%2%0.02%0.02%

  1. 1.Nespresso

    61.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Smeg

    16.7%

    Held 2nd. 914K estimated branded searches, +19.6% vs prior month. Share +2.5 points.

  3. 3.Jura

    5.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Moccamaster

    4.6%

    Held 4th. 250K estimated branded searches, -0.4% vs prior month. Share -0.1 points.

  5. 5.Ninja

    3.7%

    Moved from 6th to 5th. 201K estimated branded searches, +21.8% vs prior month. Share +0.6 points.

  6. 6.Breville

    3%

    Moved from 7th to 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  7. 7.Cuisinart

    3%

    Moved from 5th to 7th. 165K estimated branded searches, -17.9% vs prior month. Share -0.7 points.

  8. 8.OXO

    2%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Braun

    0.02%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Miele

    0.02%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

65 comparisons

How has branded search demand for Ninja changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 2.7M to 3.3M.
  • Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands worldwide increased from 3% to 3.7%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands worldwide peaked at 3.7% in September 2026 and was lowest at 2.5% in March 2026.
  • Across the 12 months ending September 2026, Ninja rose from 6th to 5th among coffee maker brands worldwide.

How did search popularity change for coffee maker brands worldwide in September 2026?

6 changes

  1. In September 2026, Ninja overtook Cuisinart to rank 5th among coffee maker brands worldwide, with 3.7% of the searches.

  2. In September 2026, Smeg gained share of searches among coffee maker brands worldwide, from 14.3% to 16.7%.

  3. In September 2026, Jura lost share of searches among coffee maker brands worldwide, from 6.9% to 5.5%.

  4. In September 2026, Nespresso lost share of searches among coffee maker brands worldwide, from 62.7% to 61.4%.

  5. In September 2026, Cuisinart lost share of searches among coffee maker brands worldwide, from 3.8% to 3%.

  6. In September 2026, Breville rose from 7th to 6th among coffee maker brands worldwide.

How are Ninja’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja blender
  • ninja coffee maker
  • ninja cold press juicer
  • ninja creami
  • ninja crock pot
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja induction pans
  • ninja juicer
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pancake maker
  • ninja pots and pans
  • ninja pressure cooker
  • ninja smoker grill
  • ninja soda
  • ninja toaster oven
  • ninja waffle maker

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands3rd of 1213.8%Show ranking
Coffee maker brands5th of 103.7%Shown above
Air fryer brands1st of 829.6%Show ranking
Ice cream maker brands2nd of 633%Show ranking
Toaster oven brands7th of 70.29%Show ranking
Blender brands4th of 512.6%Show ranking
Crock pot brands5th of 63.2%Show ranking
Frying pan brands9th of 100.37%Show ranking
Induction pans brands7th of 70.01%Show ranking
Griddle pan brands9th of 90.01%Show ranking
Pots and pans brands8th of 90.63%Show ranking
Chip fryer brands1st of 534.9%Show ranking
Grill pan brands9th of 10<0.01%Show ranking
Knife set brands5th of 115.2%Show ranking
Multi cooker brands3rd of 44.3%Show ranking
Smoker grill brands6th of 60.47%Show ranking
Soda maker brands5th of 50.08%Show ranking
Pressure cooker brands4th of 74%Show ranking
Pancake maker brands8th of 90.06%Show ranking
Belgian waffle maker brands4th of 52.9%Show ranking
Juicer brands2nd of 714.2%Show ranking
Cold press juicer brands5th of 64.3%Show ranking
Mini chopper brands3rd of 40.92%Show ranking
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