Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.1M branded searches for Ninja worldwide which held steady over the last 12 months. Ninja holds 41.3% estimated Share of Search among cold press juicer brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja41.3%
  2. Breville31.7%
  3. Omega24.3%
  4. Kuvings1.6%
  5. Hurom1.1%
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Which cold press juicer brands compete with Ninja?

Ninja against cold press juicer brands worldwide, by month

Share of Search by month for Ninja, Breville, Omega. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleOmegaKuvingsHurom
Oct 202541.1%30.6%25.2%1.8%1.3%
Nov 202544.3%34.9%17.3%1.9%1.6%
Dec 202543.1%36.1%18%1.6%1.2%
Jan 202642.8%32.9%21%1.9%1.4%
Feb 202643.8%30.6%22.2%2%1.5%
Mar 202643.7%30.8%22.2%1.8%1.5%
Apr 202644%30.7%22%1.8%1.5%
May 202638.6%30.7%27%2%1.7%
Jun 202642%29.6%25.8%1.4%1.2%
Jul 202637.1%33.6%26.7%1.6%1.1%
Aug 202641.9%30.9%24.6%1.5%1.1%
Sep 202641.3%31.7%24.3%1.6%1.1%

  1. 1.Ninja

    41.3%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Breville

    31.7%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +0.8 points.

  3. 3.Omega

    24.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Kuvings

    1.6%

    Held 4th. 45.2K estimated branded searches, +12.2% vs prior month. Share +0.2 points.

  5. 5.Hurom

    1.1%

    Held 5th. 30.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among cold press juicer brands worldwide peaked at 44.3% in November 2025 and was lowest at 37.1% in July 2026.

How did search popularity change for cold press juicer brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among cold press juicer brands worldwide, from 30.9% to 31.7%.

  2. In September 2026, Ninja lost estimated Share of Search among cold press juicer brands worldwide, from 41.9% to 41.3%.

  3. Estimated monthly branded searches for Hurom worldwide fell 12% over 12 measured months, from 34.3K to 30.2K in September 2026.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 915.6%Show ranking
Toaster oven brands3rd of 622.1%Show ranking
Air fryer brands1st of 824.8%Show ranking
Ice cream maker brands2nd of 526.4%Show ranking
Chip fryer brands2nd of 527.4%Show ranking
Blender brands2nd of 527.5%Show ranking
Pressure cooker brands1st of 527.8%Show ranking
Grill pan brands2nd of 831.2%Show ranking
Pots and pans brands2nd of 732%Show ranking
Griddle pan brands2nd of 632.7%Show ranking
Frying pan brands2nd of 733.9%Show ranking
Induction pans brands2nd of 435.6%Show ranking
Pancake maker brands1st of 635.6%Show ranking
Knife set brands2nd of 638.3%Show ranking
Soda maker brands1st of 540%Show ranking
Crock pot brands2nd of 441.2%Show ranking
Cold press juicer brands1st of 541.3%Shown above
Multi cooker brands1st of 342.4%Show ranking
Mini chopper brands2nd of 343.4%Show ranking
Belgian waffle maker brands1st of 448.1%Show ranking
Smoker grill brands1st of 360%Show ranking
Egg poacher brands1st of 476.1%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja kitchen

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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