How popular isNinja in search?
In August 2026, there were an estimated 1.1M branded searches for Ninja worldwide which held steady over the last 11 months. Ninja holds 33.4% estimated Share of Search among blender brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ninja33.4%Breville24.7%
KitchenAid24%
NutriBullet13.1%
Vitamix4.8%
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Which blender brands compete with Ninja?
Share of Search by month for Ninja, Breville, KitchenAid, NutriBullet, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | KitchenAid | NutriBullet | Vitamix |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 21.6% | 32.2% | 11.9% | 5.3% |
| Nov 2025 | 29.6% | 23.3% | 31.4% | 11.5% | 4.2% |
| Dec 2025 | 29.1% | 24.3% | 33% | 9.9% | 3.6% |
| Jan 2026 | 31.3% | 24% | 27.7% | 12.5% | 4.6% |
| Feb 2026 | 31.4% | 21.9% | 28.9% | 13% | 4.8% |
| Mar 2026 | 31.3% | 22.1% | 28.8% | 13% | 4.8% |
| Apr 2026 | 31.2% | 21.8% | 28.4% | 12.8% | 5.7% |
| May 2026 | 30.1% | 23.9% | 25.7% | 14% | 6.3% |
| Jun 2026 | 33.2% | 23.4% | 24.8% | 13.6% | 5% |
| Jul 2026 | 29.1% | 26.3% | 25.5% | 14% | 5.1% |
| Aug 2026 | 33.4% | 24.7% | 24% | 13.1% | 4.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 1.1M | +22.3% | +4.3 points | |
| 2, held 2nd | 24.7% | 845K | -0.32% | -1.7 points | |
| 3, held 3rd | 24% | 823K | 0% | -1.5 points | |
| 4, held 4th | 13.1% | 450K | 0% | -0.8 points | |
| 5, held 5th | 4.8% | 165K | 0% | -0.3 points |
1.
Ninja33.4%
Held 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +4.3 points.
2.
24.7%
Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -1.7 points.
24%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.5 points.
13.1%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Vitamix4.8%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Ninja and its closest rivals
How has branded search demand for Ninja changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ninja worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands worldwide increased from 29% to 33.4%.
- Across the 11 months ending August 2026, Ninja rose from 2nd to 1st among blender brands worldwide.
How did search popularity change for blender brands worldwide in August 2026?
5 changes
In August 2026, Ninja gained estimated Share of Search among blender brands worldwide, from 29.1% to 33.4%.
In August 2026, Breville lost estimated Share of Search among blender brands worldwide, from 26.3% to 24.7%.
In August 2026, KitchenAid lost estimated Share of Search among blender brands worldwide, from 25.5% to 24%.
In August 2026, NutriBullet lost estimated Share of Search among blender brands worldwide, from 14% to 13.1%.
Estimated monthly branded searches for Vitamix worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Ninja compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pressure cooker brands | 1st of 5 | 28.5% | Show ranking |
| Ice cream maker brands | 1st of 5 | 29.8% | Show ranking |
| Blender brands | 1st of 5 | 33.4% | Shown above |
| Air fryer brands | 1st of 5 | 35.9% | Show ranking |
| Soda maker brands | 1st of 5 | 36.3% | Show ranking |
How is Ninja measured?
Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- air fryer ninja
- ninja air fryer
- ninja kitchen
- ninjakitchen com
Who owns Ninja?
Ninja is owned by 
SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.
Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ninja your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.