Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.4M branded searches for Ninja worldwide which is up 12.7% over the last 12 months. Ninja holds 43.7% estimated Share of Search among multi cooker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja43.7%
  2. Philips38%
  3. Crockpot18.3%
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Which multi cooker brands compete with Ninja?

Ninja against multi cooker brands worldwide, by month

Share of Search by month for Ninja, Philips, Crockpot. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsCrockpot
Oct 202539.2%41%19.8%
Nov 202546.8%35.3%17.8%
Dec 202544.3%37.4%18.3%
Jan 202644.6%36.9%18.5%
Feb 202643.8%41.1%15.2%
Mar 202643.8%40.9%15.3%
Apr 202645.7%41.3%13%
May 202643.1%43.6%13.3%
Jun 202647.1%42.1%10.8%
Jul 202640.3%47%12.7%
Aug 202643.3%43.2%13.5%
Sep 202643.7%38%18.3%

  1. 1.Ninja

    43.7%

    Held 1st. 1.4M estimated branded searches, +8.2% vs prior month. Share +0.4 points.

  2. 2.Philips

    38%

    Held 2nd. 1.2M estimated branded searches, -5.8% vs prior month. Share -5.2 points.

  3. 3.Crockpot

    18.3%

    Held 3rd. 583K estimated branded searches, +45.4% vs prior month. Share +4.8 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 1.2M to 1.4M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among multi cooker brands worldwide increased from 39.2% to 43.7%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among multi cooker brands worldwide peaked at 47.1% in June 2026 and was lowest at 39.2% in October 2025.
  • Across the 12 months ending September 2026, Ninja rose from 2nd to 1st among multi cooker brands worldwide.

How did search popularity change for multi cooker brands worldwide in September 2026?

  1. In September 2026, Crockpot gained estimated Share of Search among multi cooker brands worldwide, from 13.5% to 18.3%.

  2. In September 2026, Philips lost estimated Share of Search among multi cooker brands worldwide, from 43.2% to 38%.

  3. Estimated monthly branded searches for Ninja worldwide rose 12.7% over 12 measured months, from 1.2M to 1.4M in September 2026.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands2nd of 917.8%Show ranking
Toaster oven brands2nd of 625.7%Show ranking
Air fryer brands1st of 827.3%Show ranking
Pressure cooker brands1st of 530.2%Show ranking
Ice cream maker brands1st of 530.3%Show ranking
Chip fryer brands2nd of 531.4%Show ranking
Blender brands1st of 531.5%Show ranking
Grill pan brands2nd of 835.5%Show ranking
Pots and pans brands2nd of 736.4%Show ranking
Griddle pan brands2nd of 637.2%Show ranking
Frying pan brands2nd of 738.4%Show ranking
Induction pans brands2nd of 440.2%Show ranking
Pancake maker brands1st of 640.2%Show ranking
Soda maker brands1st of 541.6%Show ranking
Knife set brands1st of 643%Show ranking
Multi cooker brands1st of 343.7%Shown above
Cold press juicer brands1st of 545.9%Show ranking
Crock pot brands1st of 446%Show ranking
Mini chopper brands1st of 348.3%Show ranking
Belgian waffle maker brands1st of 452.9%Show ranking
Smoker grill brands1st of 364.6%Show ranking
Egg poacher brands1st of 479.5%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja crock pot
  • ninja egg poacher
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pots and pans
  • ninja smoker grill
  • ninja soda

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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