Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.4M branded searches for Ninja worldwide which is up 12.7% over the last 12 months. Ninja holds 34.9% estimated Share of Search among chip fryer brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja34.9%
  2. De'Longhi28.5%
  3. Tefal23.7%
  4. Breville7%
  5. Russell Hobbs5.9%
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Which chip fryer brands compete with Ninja?

Ninja against chip fryer brands worldwide, by month

Share of Search by month for Ninja, De'Longhi, Tefal, Breville, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaDe'LonghiTefalBrevilleRussell Hobbs
Oct 202532.2%32.2%22.8%5.3%7.6%
Nov 202531.7%31.7%23.9%6.4%6.3%
Dec 202535.5%29.1%21.4%7.2%6.9%
Jan 202634.4%28.3%24.6%5.7%7%
Feb 202634.9%28.5%24.2%5.7%6.7%
Mar 202634.8%28.4%24.1%5.7%7%
Apr 202636.8%30.1%20.9%6%6.2%
May 202631%31%25.3%6.2%6.4%
Jun 202636.9%30.2%20.6%6.1%6.2%
Jul 202633.5%33.5%19.5%6.7%6.8%
Aug 202636.6%29.9%21.3%6%6.2%
Sep 202634.9%28.5%23.7%7%5.9%

  1. 1.Ninja

    34.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.De'Longhi

    28.5%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Tefal

    23.7%

    Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +2.5 points.

  4. 4.Breville

    7%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1 points.

  5. 5.Russell Hobbs

    5.9%

    Moved from 4th to 5th. 138K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 1.2M to 1.4M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among chip fryer brands worldwide increased from 32.2% to 34.9%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among chip fryer brands worldwide peaked at 36.9% in June 2026 and was lowest at 31% in May 2026.
  • Across the 12 months ending September 2026, Ninja rose from 2nd to 1st among chip fryer brands worldwide.

How did search popularity change for chip fryer brands worldwide in September 2026?

  1. In September 2026, Breville overtook Russell Hobbs to rank 4th among chip fryer brands worldwide, with 7% estimated Share of Search.

  2. In September 2026, Tefal gained estimated Share of Search among chip fryer brands worldwide, from 21.3% to 23.7%.

  3. In September 2026, Ninja lost estimated Share of Search among chip fryer brands worldwide, from 36.6% to 34.9%.

  4. In September 2026, De'Longhi lost estimated Share of Search among chip fryer brands worldwide, from 29.9% to 28.5%.

  5. Estimated monthly branded searches for Russell Hobbs worldwide fell 28.5% over 12 measured months, from 194K to 138K in September 2026.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 915.2%Show ranking
Air fryer brands1st of 829.4%Show ranking
Blender brands2nd of 529.6%Show ranking
Toaster oven brands2nd of 624.5%Show ranking
Ice cream maker brands2nd of 524.9%Show ranking
Induction pans brands2nd of 428.4%Show ranking
Chip fryer brands1st of 534.9%Shown above
Griddle pan brands6th of 60.01%Show ranking
Pancake maker brands1st of 639.3%Show ranking
Pots and pans brands6th of 70.75%Show ranking
Grill pan brands7th of 8<0.01%Show ranking
Frying pan brands6th of 70.54%Show ranking
Pressure cooker brands1st of 548.9%Show ranking
Crock pot brands4th of 45.4%Show ranking
Mini chopper brands3rd of 30.13%Show ranking
Knife set brands5th of 65.4%Show ranking
Belgian waffle maker brands1st of 462.8%Show ranking
Cold press juicer brands1st of 577.3%Show ranking
Smoker grill brands3rd of 30.57%Show ranking
Soda maker brands4th of 50.1%Show ranking
Multi cooker brands2nd of 37.8%Show ranking
Egg poacher brands4th of 40.04%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja crock pot
  • ninja egg poacher
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pots and pans
  • ninja smoker grill
  • ninja soda

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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