Ninja vs Nostalgia:Which is more popular by branded search?
In August 2026, Ninja had more branded searches than Nostalgia among ice cream maker brands worldwide. Ninja was estimated to have 1.1M branded searches compared to Nostalgia’s 823K, and held a 29.8% Share of Search versus Nostalgia’s 21.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ninja or Nostalgia?
Compare the ice cream maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Nostalgia. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | KitchenAid | Nostalgia | Cuisinart |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 19.7% | 29.3% | 19.8% | 4.8% |
| Nov 2025 | 28.6% | 22.5% | 30.3% | 13.6% | 5% |
| Dec 2025 | 27.3% | 22.8% | 30.9% | 13.9% | 5.1% |
| Jan 2026 | 28.1% | 21.6% | 24.9% | 20.4% | 5% |
| Feb 2026 | 28.3% | 19.8% | 26.1% | 21.5% | 4.3% |
| Mar 2026 | 28% | 19.7% | 25.8% | 21.2% | 5.2% |
| Apr 2026 | 27.3% | 19% | 24.8% | 24.8% | 4.1% |
| May 2026 | 27% | 21.5% | 23% | 23% | 5.6% |
| Jun 2026 | 29.8% | 21% | 22.3% | 22.3% | 4.5% |
| Jul 2026 | 25.8% | 23.4% | 22.7% | 22.7% | 5.5% |
| Aug 2026 | 29.8% | 22% | 21.4% | 21.4% | 5.2% |
| Sep 2026 | — | — | — | — | — |
How has the Ninja and Nostalgia comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Nostalgia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among ice cream maker brands worldwide moved from 26.4% to 29.8%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Nostalgia’s estimated Share of Search among ice cream maker brands worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for ice cream maker brands worldwide in August 2026?
2 changes
In August 2026, Ninja gained estimated Share of Search among ice cream maker brands worldwide, from 25.8% to 29.8%.
In August 2026, Nostalgia lost estimated Share of Search among ice cream maker brands worldwide, from 22.7% to 21.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Nostalgia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.