How popular isNostalgia in search?
In August 2026, there were an estimated 823K branded searches for Nostalgia worldwide which held steady over the last 11 months. Nostalgia holds 21.4% estimated Share of Search among ice cream maker brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ninja29.8%Breville22%
KitchenAid21.4%- Nostalgia21.4%
- Cuisinart5.2%
Follow Nostalgia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which ice cream maker brands compete with Nostalgia?
Share of Search by month for Ninja, Breville, KitchenAid, Nostalgia, Cuisinart. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | KitchenAid | Nostalgia | Cuisinart |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 19.7% | 29.3% | 19.8% | 4.8% |
| Nov 2025 | 28.6% | 22.5% | 30.3% | 13.6% | 5% |
| Dec 2025 | 27.3% | 22.8% | 30.9% | 13.9% | 5.1% |
| Jan 2026 | 28.1% | 21.6% | 24.9% | 20.4% | 5% |
| Feb 2026 | 28.3% | 19.8% | 26.1% | 21.5% | 4.3% |
| Mar 2026 | 28% | 19.7% | 25.8% | 21.2% | 5.2% |
| Apr 2026 | 27.3% | 19% | 24.8% | 24.8% | 4.1% |
| May 2026 | 27% | 21.5% | 23% | 23% | 5.6% |
| Jun 2026 | 29.8% | 21% | 22.3% | 22.3% | 4.5% |
| Jul 2026 | 25.8% | 23.4% | 22.7% | 22.7% | 5.5% |
| Aug 2026 | 29.8% | 22% | 21.4% | 21.4% | 5.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.8% | 1.1M | +22.3% | +4.1 points | |
| 2, held 2nd | 22% | 845K | -0.32% | -1.3 points | |
| 3, held 3rd | 21.4% | 823K | 0% | -1.2 points | |
| 4, held 4th | 21.4% | 823K | 0% | -1.2 points | |
| 5, held 5th | 5.2% | 201K | 0% | -0.3 points |
1.
Ninja29.8%
Held 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +4.1 points.
2.
22%
Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -1.3 points.
21.4%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.
21.4%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.2%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Nostalgia and its closest rivals
How has branded search demand for Nostalgia changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nostalgia worldwide held steady at 823K.
- Across the 11 months ending August 2026, Nostalgia’s estimated Share of Search among ice cream maker brands worldwide increased from 19.8% to 21.4%.
- Across the 11 months ending August 2026, Nostalgia’s estimated Share of Search among ice cream maker brands worldwide peaked at 24.8% in April 2026 and was lowest at 13.6% in November 2025.
- Across the 11 months ending August 2026, Nostalgia fell from 3rd to 4th among ice cream maker brands worldwide.
How did search popularity change for ice cream maker brands worldwide in August 2026?
4 changes
In August 2026, Ninja gained estimated Share of Search among ice cream maker brands worldwide, from 25.8% to 29.8%.
In August 2026, Breville lost estimated Share of Search among ice cream maker brands worldwide, from 23.4% to 22%.
In August 2026, KitchenAid lost estimated Share of Search among ice cream maker brands worldwide, from 22.7% to 21.4%.
In August 2026, Nostalgia lost estimated Share of Search among ice cream maker brands worldwide, from 22.7% to 21.4%.
How is Nostalgia measured?
Brandwave collects information about searches that people make online using Nostalgia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nostalgia
Do you work for Nostalgia? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nostalgia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.