Camp Chef vs Ninja:Which is more popular?
In September 2026, Camp Chef had more branded searches than Ninja among smoker grill brands worldwide. Camp Chef had about 22,200 branded searches, while Ninja had 4,400. Camp Chef made up 2.4% of all smoker grill brand searches we track, and Ninja accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Camp Chef appeared in two of the five answers and Ninja in none.
Who do people search for more?
Camp Chef, about 5 searches for every 1 for Ninja
Who does AI mention more?
Camp Chef, mentioned in 2 of 5 answers, Ninja in 0
Who does AI recommend more?
Camp Chef, the only one of the two named
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Top smoker grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Camp Chef was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Traeger2nd- Yoder Smokers3rd
- Camp Chef4th
Big Green Egg5th
Ninja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker grill brands
5 answers
Asked ChatGPT
“Which smoker grill brand should I buy?”
Asked ChatGPT
“What are the best smoker grill brands?”
Asked ChatGPT
“What's the best smoker grill brand for backyard cooking?”
Searched Google, AI Overview
“pellet smoker grill”
Searched Google, AI Overview
“electric smoker grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Camp Chef or Ninja more popular in search?
This chart shows how often people search Google for Camp Chef and Ninja by name. Each line represents a brand's share of searches for all six smoker grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Camp Chef, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Big Green Egg | Traeger | Yoder Smokers | Camp Chef | Ninja |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 10.6% | 10.6% | 3.2% | 2.6% | 0.34% |
| Nov 2025 | 67.1% | 11.9% | 14.6% | 3.6% | 2.4% | 0.39% |
| Dec 2025 | 66.6% | 10.6% | 15.9% | 3.9% | 2.6% | 0.42% |
| Jan 2026 | 70.5% | 10.3% | 12.5% | 3.8% | 2.5% | 0.41% |
| Feb 2026 | 73.4% | 10.5% | 10.5% | 3.2% | 2.1% | 0.28% |
| Mar 2026 | 76% | 10.5% | 8.5% | 2.6% | 2.1% | 0.28% |
| Apr 2026 | 78.3% | 9.4% | 7.7% | 2.3% | 1.9% | 0.31% |
| May 2026 | 77% | 9.9% | 8.1% | 2.4% | 2% | 0.49% |
| Jun 2026 | 73% | 10.8% | 10.8% | 2.7% | 2.2% | 0.53% |
| Jul 2026 | 73.9% | 12.1% | 8.1% | 3% | 2.4% | 0.48% |
| Aug 2026 | 73.8% | 11.1% | 9.1% | 3.3% | 2.2% | 0.45% |
| Sep 2026 | 72% | 11.8% | 9.7% | 3.6% | 2.4% | 0.47% |
How has the Camp Chef and Ninja comparison changed over the last 12 months?
3 findings
- Camp Chef was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Camp Chef’s share of searches among smoker grill brands worldwide moved from 2.6% to 2.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands worldwide moved from 0.34% to 0.47%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
How did search popularity change for smoker grill brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Ninja worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Camp Chef’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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