Brandwave

How popular isCamp Chef?

In September 2026, people searched for Camp Chef by name about 29,500 times worldwide, about the same as the previous year. These searches made up 2.4% of all global smoker grill brand searches, placing Camp Chef fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about smoker grill brands, Camp Chef appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Camp Chef is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. WeberShare of searches 72%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Big Green EggShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. TraegerShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Yoder SmokersShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Camp ChefShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Camp Chef was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Camp Chef is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Yoder Smokers3rd
  4. Camp Chef4th
  5. Big Green Egg5th
  6. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which smoker grill brands compete with Camp Chef?

Camp Chef against smoker grill brands worldwide, by month

Share of searches by month for Weber, Big Green Egg, Traeger, Yoder Smokers, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBig Green EggTraegerYoder SmokersCamp ChefNinja
Oct 202572.6%10.6%10.6%3.2%2.6%0.34%
Nov 202567.1%11.9%14.6%3.6%2.4%0.39%
Dec 202566.6%10.6%15.9%3.9%2.6%0.42%
Jan 202670.5%10.3%12.5%3.8%2.5%0.41%
Feb 202673.4%10.5%10.5%3.2%2.1%0.28%
Mar 202676%10.5%8.5%2.6%2.1%0.28%
Apr 202678.3%9.4%7.7%2.3%1.9%0.31%
May 202677%9.9%8.1%2.4%2%0.49%
Jun 202673%10.8%10.8%2.7%2.2%0.53%
Jul 202673.9%12.1%8.1%3%2.4%0.48%
Aug 202673.8%11.1%9.1%3.3%2.2%0.45%
Sep 202672%11.8%9.7%3.6%2.4%0.47%

  1. 1.Weber

    72%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1.8 points.

  2. 2.Big Green Egg

    11.8%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +0.7 points.

  3. 3.Traeger

    9.7%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.7 points.

  4. 4.Yoder Smokers

    3.6%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

  5. 5.Camp Chef

    2.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  6. 6.Ninja

    0.47%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Camp Chef and its closest rivals

Every comparison with Camp Chef

15 comparisons

How has branded search demand for Camp Chef changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Camp Chef worldwide held steady, from 30.4K to 29.5K.
  • Across the 12 months ending September 2026, Camp Chef’s share of searches among smoker grill brands worldwide held steady, from 2.6% to 2.4%.

How did search popularity change for smoker grill brands worldwide in September 2026?

5 changes

  1. In September 2026, Big Green Egg gained share of searches among smoker grill brands worldwide, from 11.1% to 11.8%.

  2. In September 2026, Traeger gained share of searches among smoker grill brands worldwide, from 9.1% to 9.7%.

  3. In September 2026, Weber lost share of searches among smoker grill brands worldwide, from 73.8% to 72%.

  4. Yoder Smokers’ share of searches among smoker grill brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.6% in September 2026.

  5. Estimated monthly branded searches for Ninja worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are Camp Chef’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Camp Chef’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • camp chef
  • camp chef pellet grill
  • camp chef woodwind

Do you work for Camp Chef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Camp Chef compete?

Camp Chef is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smoker grill brands5th of 62.4%Shown above
Camping stove brands4th of 62.9%Show ranking
Pellet grill brands7th of 82.2%Show ranking
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