Pellet grill brands:Which are most popular?
In September 2026, Pit Boss was the most searched pellet grill brand worldwide, accounting for 35.2% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Pit Boss and Traeger showed up in every answer. Traeger was recommended most often, coming first in three out of five responses.
Pit BossShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
TraegerShare of searches 27.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RecteqShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
WeberShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Z GrillsShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Follow pellet grill brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pellet grill brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Pit Boss and Traeger appeared every time. Traeger was recommended most often, coming first in three out of five answers. Pit Boss was second, and Weber was third. Green Mountain Grills, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Traeger1st
Pit Boss2nd
Weber3rd
Recteq4th
Camp Chef5th
Z Grills6th
Green Mountain Grills–
Louisiana Grills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recteq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Camp Chef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Z Grills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Green Mountain Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Louisiana Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pellet grill brands
5 answers
Asked ChatGPT
“Which pellet grill should I buy?”
Asked ChatGPT
“What are the best pellet grill brands?”
Asked ChatGPT
“What's the best pellet grill for a beginner?”
Searched Google, AI Overview
“pellet grill”
Searched Google, AI Overview
“best pellet grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which pellet grill brands do people search for most?
This chart shows how often people search Google for each pellet grill brand by name. Each line represents a brand's share of searches for all eight pellet grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pit Boss, Traeger, Recteq, Weber, Z Grills, Green Mountain Grills, Camp Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Recteq | Weber | Z Grills | Green Mountain Grills | Camp Chef | Louisiana Grills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 30.2% | 17.7% | 6.8% | 9.1% | 3.1% | 2.7% | 0.97% |
| Nov 2025 | 30% | 32.9% | 15.8% | 5.8% | 9.9% | 2.7% | 2.1% | 0.72% |
| Dec 2025 | 31.1% | 34.1% | 16.4% | 5% | 8.4% | 2.4% | 1.8% | 0.74% |
| Jan 2026 | 27.3% | 36.3% | 14.6% | 7.5% | 8.9% | 2.5% | 2% | 0.96% |
| Feb 2026 | 30.9% | 31.9% | 15.6% | 7.8% | 7.8% | 2.7% | 2.5% | 0.85% |
| Mar 2026 | 31.5% | 28.1% | 16.8% | 8.7% | 8.4% | 2.9% | 2.7% | 0.92% |
| Apr 2026 | 34% | 28.8% | 14.3% | 10.3% | 7.1% | 2.5% | 2.2% | 0.77% |
| May 2026 | 29.6% | 30.7% | 15% | 11.3% | 7.5% | 2.6% | 2.5% | 0.82% |
| Jun 2026 | 33.3% | 32.2% | 12.9% | 9.7% | 6.5% | 2.7% | 2.1% | 0.7% |
| Jul 2026 | 34.5% | 29% | 14.2% | 8.9% | 7.1% | 2.9% | 2.4% | 0.95% |
| Aug 2026 | 32% | 30.8% | 14.8% | 8.9% | 7.6% | 2.6% | 2.5% | 0.81% |
| Sep 2026 | 35.2% | 27.8% | 16.6% | 8.3% | 6.8% | 2.3% | 2.2% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 115K | 0% | +3.2 points | |
| 2, held 2nd | 27.8% | 90.5K | -17.7% | -2.9 points | |
| 3, held 3rd | 16.6% | 53.9K | +1.5% | +1.7 points | |
| 4, held 4th | 8.3% | 27.1K | -14.5% | -0.5 points | |
| 5, held 5th | 6.8% | 22.2K | -18.1% | -0.8 points | |
| 6, held 6th | 2.3% | 7.6K | -19.1% | -0.3 points | |
| 7, held 7th | 2.2% | 7.3K | -18.9% | -0.3 points | |
| 8, held 8th | 0.74% | 2.4K | -17.2% | -0.1 points |
1.
Pit Boss35.2%
Held 1st. 115K estimated branded searches, 0% vs prior month. Share +3.2 points.
2.
Traeger27.8%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.9 points.
3.
Recteq16.6%
Held 3rd. 53.9K estimated branded searches, +1.5% vs prior month. Share +1.7 points.
4.
Weber8.3%
Held 4th. 27.1K estimated branded searches, -14.5% vs prior month. Share -0.5 points.
5.
Z Grills6.8%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.
2.3%
Held 6th. 7.6K estimated branded searches, -19.1% vs prior month. Share -0.3 points.
2.2%
Held 7th. 7.3K estimated branded searches, -18.9% vs prior month. Share -0.3 points.
0.74%
Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Which brand is most popular in search among pellet grill brands worldwide?
8 brands
In September 2026, Pit Boss was the most searched among pellet grill brands worldwide, with an estimated 115K branded searches, 35.2% of all searches for the eight we track. Traeger is in 2nd place, 7.4 percentage points behind at 27.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 29.3% → 35.2% | 35.2%Sep 2026 | 27.3%Jan 2026 | 2nd → 1st | |
| 30.2% → 27.8% | 36.3%Jan 2026 | 27.8%Sep 2026 | 1st → 2nd | |
| 17.7% → 16.6% | 17.7%Oct 2025 | 12.9%Jun 2026 | 3rd | |
| 6.8% → 8.3% | 11.3%May 2026 | 5%Dec 2025 | 5th → 4th | |
| 9.1% → 6.8% | 9.9%Nov 2025 | 6.5%Jun 2026 | 4th → 5th | |
| 3.1% → 2.3% | 3.1%Oct 2025 | 2.3%Sep 2026 | 6th | |
| 2.7% → 2.2% | 2.7%Oct 2025 | 1.8%Dec 2025 | 7th | |
| 0.97% → 0.74% | 0.97%Oct 2025 | 0.7%Jun 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Pit Boss’ share of searches among pellet grill brands worldwide increased from 29.3% to 35.2%.
- Across the 12 months ending September 2026, Traeger’s share of searches among pellet grill brands worldwide decreased from 30.2% to 27.8%.
- Across the 12 months ending September 2026, Recteq’s share of searches among pellet grill brands worldwide decreased from 17.7% to 16.6%.
- Across the 12 months ending September 2026, Weber’s share of searches among pellet grill brands worldwide increased from 6.8% to 8.3%.
- Across the 12 months ending September 2026, Z Grills’ share of searches among pellet grill brands worldwide decreased from 9.1% to 6.8%.
- Across the 12 months ending September 2026, Green Mountain Grills’ share of searches among pellet grill brands worldwide decreased from 3.1% to 2.3%.
- Across the 12 months ending September 2026, Pit Boss’ share of searches among pellet grill brands worldwide peaked at 35.2% in September 2026 and was lowest at 27.3% in January 2026.
- Across the 12 months ending September 2026, Traeger’s share of searches among pellet grill brands worldwide peaked at 36.3% in January 2026 and was lowest at 27.8% in September 2026.
- Across the 12 months ending September 2026, Recteq’s share of searches among pellet grill brands worldwide peaked at 17.7% in October 2025 and was lowest at 12.9% in June 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among pellet grill brands worldwide peaked at 11.3% in May 2026 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Z Grills’ share of searches among pellet grill brands worldwide peaked at 9.9% in November 2025 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Pit Boss rose from 2nd to 1st among pellet grill brands worldwide.
- Across the 12 months ending September 2026, Traeger fell from 1st to 2nd among pellet grill brands worldwide.
- Across the 12 months ending September 2026, Weber rose from 5th to 4th among pellet grill brands worldwide.
- Across the 12 months ending September 2026, Z Grills fell from 4th to 5th among pellet grill brands worldwide.
- Across the 12 months ending September 2026, Camp Chef and Louisiana Grills held steady: their share of searches among pellet grill brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for pellet grill brands worldwide in September 2026?
8 changes

In September 2026, Pit Boss gained share of searches among pellet grill brands worldwide, from 32% to 35.2%.

In September 2026, Recteq gained share of searches among pellet grill brands worldwide, from 14.8% to 16.6%.

In September 2026, Traeger lost share of searches among pellet grill brands worldwide, from 30.8% to 27.8%.

In September 2026, Z Grills lost share of searches among pellet grill brands worldwide, from 7.6% to 6.8%.

In September 2026, Weber lost share of searches among pellet grill brands worldwide, from 8.9% to 8.3%.

Estimated monthly branded searches for Green Mountain Grills worldwide fell 19.1% over 12 measured months, from 9.4K to 7.6K in September 2026.

Estimated monthly branded searches for Louisiana Grills worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Estimated monthly branded searches for Camp Chef worldwide fell 11% over 12 measured months, from 8.2K to 7.3K in September 2026.
Compare popularity between leading brands

Pit Boss vs Traeger: compare popularity
Pit Boss vs Recteq: compare popularity
Pit Boss vs Weber: compare popularity
Pit Boss vs Z Grills: compare popularity
Traeger vs Recteq: compare popularity
Traeger vs Weber: compare popularity
Traeger vs Z Grills: compare popularity
Recteq vs Weber: compare popularity
Recteq vs Z Grills: compare popularity
Weber vs Z Grills: compare popularity- Compare any of these brands

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.