Brandwave

How popular isWeber?

In September 2026, people searched for Weber by name about 698,000 times worldwide, a 9% increase from the previous year. These searches made up 8.3% of all global pellet grill brand searches, placing Weber fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pellet grill brands, Weber appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Weber is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. Pit BossShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. TraegerShare of searches 27.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RecteqShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. WeberShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Z GrillsShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top pellet grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Weber is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Pit Boss2nd
  3. Weber3rd
  4. Recteq4th
  5. Camp Chef5th
  6. Z Grills6th
  7. Green Mountain Grills–
  8. Louisiana Grills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recteq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camp Chef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Mountain Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Louisiana Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pellet grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pellet grill brands compete with Weber?

Weber against pellet grill brands worldwide, by month

Share of searches by month for Pit Boss, Traeger, Recteq, Weber, Z Grills, Green Mountain Grills, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerRecteqWeberZ GrillsGreen Mountain GrillsCamp ChefLouisiana Grills
Oct 202529.3%30.2%17.7%6.8%9.1%3.1%2.7%0.97%
Nov 202530%32.9%15.8%5.8%9.9%2.7%2.1%0.72%
Dec 202531.1%34.1%16.4%5%8.4%2.4%1.8%0.74%
Jan 202627.3%36.3%14.6%7.5%8.9%2.5%2%0.96%
Feb 202630.9%31.9%15.6%7.8%7.8%2.7%2.5%0.85%
Mar 202631.5%28.1%16.8%8.7%8.4%2.9%2.7%0.92%
Apr 202634%28.8%14.3%10.3%7.1%2.5%2.2%0.77%
May 202629.6%30.7%15%11.3%7.5%2.6%2.5%0.82%
Jun 202633.3%32.2%12.9%9.7%6.5%2.7%2.1%0.7%
Jul 202634.5%29%14.2%8.9%7.1%2.9%2.4%0.95%
Aug 202632%30.8%14.8%8.9%7.6%2.6%2.5%0.81%
Sep 202635.2%27.8%16.6%8.3%6.8%2.3%2.2%0.74%

  1. 1.Pit Boss

    35.2%

    Held 1st. 115K estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Traeger

    27.8%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.9 points.

  3. 3.Recteq

    16.6%

    Held 3rd. 53.9K estimated branded searches, +1.5% vs prior month. Share +1.7 points.

  4. 4.Weber

    8.3%

    Held 4th. 27.1K estimated branded searches, -14.5% vs prior month. Share -0.5 points.

  5. 5.Z Grills

    6.8%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  6. 6.Green Mountain Grills

    2.3%

    Held 6th. 7.6K estimated branded searches, -19.1% vs prior month. Share -0.3 points.

  7. 7.Camp Chef

    2.2%

    Held 7th. 7.3K estimated branded searches, -18.9% vs prior month. Share -0.3 points.

  8. 8.Louisiana Grills

    0.74%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare popularity between Weber and its closest rivals

Every comparison with Weber

38 comparisons

How has branded search demand for Weber changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Weber worldwide rose from 640K to 698K.
  • Across the 12 months ending September 2026, Weber’s share of searches among pellet grill brands worldwide increased from 6.8% to 8.3%.
  • Across the 12 months ending September 2026, Weber’s share of searches among pellet grill brands worldwide peaked at 11.3% in May 2026 and was lowest at 5% in December 2025.
  • Across the 12 months ending September 2026, Weber rose from 5th to 4th among pellet grill brands worldwide.

How did search popularity change for pellet grill brands worldwide in September 2026?

6 changes

  1. In September 2026, Pit Boss gained share of searches among pellet grill brands worldwide, from 32% to 35.2%.

  2. In September 2026, Recteq gained share of searches among pellet grill brands worldwide, from 14.8% to 16.6%.

  3. In September 2026, Traeger lost share of searches among pellet grill brands worldwide, from 30.8% to 27.8%.

  4. In September 2026, Z Grills lost share of searches among pellet grill brands worldwide, from 7.6% to 6.8%.

  5. In September 2026, Weber lost share of searches among pellet grill brands worldwide, from 8.9% to 8.3%.

  6. Estimated monthly branded searches for Green Mountain Grills worldwide fell 19.1% over 12 measured months, from 9.4K to 7.6K in September 2026.

How are Weber’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Weber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • weber
  • weber barbecue
  • weber bbq
  • weber grill
  • weber pellet grill
  • weber searwood
  • weber smokefire
  • weber smoker

Do you work for Weber? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Weber compete?

Weber is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ tool brands2nd of 633.1%Show ranking
Gas grill brands2nd of 933.1%Show ranking
BBQ brands1st of 742.1%Show ranking
Portable grill brands1st of 744.9%Show ranking
Grill brush brands1st of 953.9%Show ranking
Portable BBQ brands1st of 557.7%Show ranking
Grill mat brands1st of 559.5%Show ranking
BBQ accessories1st of 663.1%Show ranking
Barbecue brands1st of 764.3%Show ranking
Smoker grill brands1st of 672%Show ranking
Smoker brands1st of 576.4%Show ranking
Fire pit accessory brands1st of 765.8%Show ranking
Fire pit brands1st of 1055.9%Show ranking
Portable smoker brands1st of 460.7%Show ranking
Pellet grill brands4th of 88.3%Shown above
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