How popular isWeber in search?
In September 2026, there were an estimated 670K branded searches for Weber worldwide which is up 8.2% over the last 12 months. Weber holds 49.2% estimated Share of Search among BBQ brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which BBQ brands compete with Weber?
Share of Search by month for Weber, Beefeater, Matador, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Beefeater | Matador | Traeger |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 22.9% | 22.9% | 6.9% |
| Nov 2025 | 49.7% | 19.7% | 19.7% | 10.8% |
| Dec 2025 | 45.3% | 24.1% | 19.7% | 10.8% |
| Jan 2026 | 46.5% | 22.6% | 22.6% | 8.3% |
| Feb 2026 | 49.8% | 19.4% | 23.7% | 7.1% |
| Mar 2026 | 59.8% | 15% | 18.4% | 6.7% |
| Apr 2026 | 65% | 14.3% | 14.3% | 6.4% |
| May 2026 | 67.1% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 62.9% | 13.9% | 13.9% | 9.3% |
| Jul 2026 | 60.5% | 18.1% | 14.8% | 6.6% |
| Aug 2026 | 55.3% | 22.7% | 15.2% | 6.8% |
| Sep 2026 | 49.2% | 22.1% | 22.1% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 670K | -25.1% | -6.1 points | |
| 2, held 2nd | 22.1% | 301K | -18.2% | -0.6 points | |
| 3, held 3rd | 22.1% | 301K | +22.4% | +6.9 points | |
| 4, held 4th | 6.6% | 90.5K | -17.7% | -0.2 points |
1.
Weber49.2%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -6.1 points.
22.1%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
3.
Matador
22.1%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +6.9 points.
4.
Traeger6.6%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.
Compare search popularity between Weber and its closest rivals
Every comparison with Weber
23 comparisons
- KitchenAid vs Weber
- Lynx vs Weber
- Beefeater vs Weber
- Matador vs Weber
- Coleman vs Weber
- Solo Stove vs Weber
- Cuisinart vs Weber
- Oxo vs Weber
- Big Green Egg vs Weber
- Napoleon vs Weber
- Pit Boss vs Weber
- Traeger vs Weber
- Kamado Joe vs Weber
- Broil King vs Weber
- Weber vs Z Grills
- VonHaus vs Weber
- Oklahoma Joe's vs Weber
- Masterbuilt vs Weber
- Tiki vs Weber
- Fire Sense vs Weber
- Gasmate vs Weber
- Ninja vs Weber
- Bali Outdoors vs Weber
How has branded search demand for Weber changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Weber worldwide rose from 619K to 670K.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among BBQ brands worldwide increased from 47.2% to 49.2%.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among BBQ brands worldwide peaked at 67.1% in May 2026 and was lowest at 45.3% in December 2025.
How did search popularity change for BBQ brands worldwide in September 2026?
3 changes
In September 2026, Matador gained estimated Share of Search among BBQ brands worldwide, from 15.2% to 22.1%.
In September 2026, Weber lost estimated Share of Search among BBQ brands worldwide, from 55.3% to 49.2%.
In September 2026, Beefeater lost estimated Share of Search among BBQ brands worldwide, from 22.7% to 22.1%.
Where does Weber compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 3rd of 6 | 25.5% | Show ranking |
| BBQ tool brands | 2nd of 6 | 33.1% | Show ranking |
| BBQ brands | 1st of 4 | 49.2% | Shown above |
| Portable grill brands | 1st of 6 | 50.5% | Show ranking |
| Grill brush brands | 1st of 6 | 54.2% | Show ranking |
| Grill mat brands | 1st of 5 | 59.5% | Show ranking |
| BBQ accessories | 1st of 6 | 63.1% | Show ranking |
| Barbecue brands | 1st of 5 | 73.4% | Show ranking |
| Smoker brands | 1st of 5 | 76.4% | Show ranking |
| Gas BBQ brands | 1st of 3 | 83.3% | Show ranking |
| Portable BBQ brands | 1st of 3 | 85.2% | Show ranking |
| Smoker grill brands | 1st of 3 | 87.6% | Show ranking |
| Fire pit accessory brands | 1st of 6 | 67.1% | Show ranking |
| Fire pits | 1st of 6 | 61% | Show ranking |
How is Weber measured?
Brandwave collects information about searches that people make online using Weber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- weber
- weber barbecue
- weber bbq
- weber grill
- weber smoker
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Is Weber your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.