Brandwave

How popular isBroil King?

In October 2026, people searched for Broil King by name about 31,000 times worldwide, a 12.3% decrease from the previous year. These searches made up 1% of all global BBQ brand searches, placing Broil King tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about BBQ brands, Broil King did not appear in any of the answers.

Search and AI answers in October 2026

Broil King is the tenth most searched of 10 competitors and not named in the AI answers we collected.

  1. BlackstoneShare of searches 49.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. WeberShare of searches 15.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Big Green EggShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. TraegerShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Broil KingShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Broil King did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Big Green Egg5th
  6. Blackstone6th
  7. Z Grills–
  8. Matador–
  9. Beefeater–
  10. Broil King–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Broil King compared with other BBQ brands worldwide?

Broil King against BBQ brands worldwide, by month

Share of searches by month for Blackstone, Weber, Big Green Egg, Traeger, Z Grills, Napoleon, Char-Broil, Matador, Beefeater, Broil King. The figures are in the table below the chart.

View monthly share of searches table
MonthBlackstoneWeberBig Green EggTraegerZ GrillsNapoleonChar-BroilMatadorBeefeaterBroil King
Nov 202541.5%13.4%14.8%15.3%5.4%2.6%3%1.4%1.4%0.99%
Dec 202548.3%12.8%11.5%14.6%4.2%2.1%2.8%1.6%1.4%0.76%
Jan 202644.4%14.7%12.9%13.6%3.9%2.9%3.2%1.6%1.6%1.3%
Feb 202642.6%12.2%15.2%13.2%3.7%4.1%4.5%1.1%1.5%1.8%
Mar 202639.3%14.8%14%12%3.4%6.9%5.1%0.93%1%2.6%
Apr 202642.1%16.7%12.2%10.7%2.5%7.6%4.5%0.67%0.91%2.2%
May 202647.5%14.7%11.3%9.8%2.3%7%4.2%0.47%0.69%2%
Jun 202652.3%10.9%10.3%12.9%2.1%5.1%3.8%0.5%0.73%1.5%
Jul 202643.3%12.9%12.6%15.9%2.1%6.2%3.8%0.69%0.9%1.7%
Aug 202643.8%12.9%12.7%16.1%2.6%5.1%3.1%0.89%1.3%1.6%
Sep 202644.5%12.3%12.9%16.3%2.6%4.2%3.2%1.5%1.5%1.1%
Oct 202649.3%15.8%11.7%8.3%3.5%3.1%2.9%2.3%2%1%

  1. 1.Blackstone

    49.3%

    Held 1st. 380K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Weber

    15.8%

    Moved from 4th to 2nd. 122K estimated branded searches, +16% vs prior month. Share +3.5 points.

  3. 3.Big Green Egg

    11.7%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.

  4. 4.Traeger

    8.3%

    Moved from 2nd to 4th. 63.7K estimated branded searches, -54.1% vs prior month. Share -8 points.

  5. 5.Z Grills

    3.5%

    Moved from 7th to 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

  6. 6.Napoleon

    3.1%

    Moved from 5th to 6th. 23.8K estimated branded searches, -33% vs prior month. Share -1.1 points.

  7. 7.Char-Broil

    2.9%

    Moved from 6th to 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  8. 8.Matador

    2.3%

    Moved from 9th to 8th. 17.7K estimated branded searches, +38.3% vs prior month. Share +0.8 points.

  9. 9.Beefeater

    2%

    Moved from 8th to 9th. 15.7K estimated branded searches, +20.8% vs prior month. Share +0.5 points.

  10. 10.Broil King

    1%

    Held 10th. 8K estimated branded searches, -18.4% vs prior month. Share -0.1 points.

Broil King, Weber and Traeger sell other things too, so only their searches that name this product count here, like “broil king bbq”.

Compare popularity between Broil King and its closest rivals

Every comparison with Broil King

26 comparisons

How has branded search demand for Broil King changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Broil King worldwide fell from 35.4K to 31K.
  • Across the 12 months ending October 2026, Broil King’s share of searches among BBQ brands worldwide peaked at 2.6% in March 2026 and was lowest at 0.76% in December 2025.

How did search popularity change for BBQ brands worldwide in October 2026?

6 changes

  1. In October 2026, Weber overtook Traeger and Big Green Egg to rank 2nd among BBQ brands worldwide, with 15.8% of the searches.

  2. In October 2026, Z Grills overtook Napoleon and Char-Broil to rank 5th among BBQ brands worldwide, with 3.5% of the searches.

  3. In October 2026, Matador overtook Beefeater to rank 8th among BBQ brands worldwide, with 2.3% of the searches.

  4. In October 2026, Blackstone gained share of searches among BBQ brands worldwide, from 44.5% to 49.3%.

  5. In October 2026, Beefeater gained share of searches among BBQ brands worldwide, from 1.5% to 2%.

  6. In October 2026, Traeger lost share of searches among BBQ brands worldwide, from 16.3% to 8.3%.

How are Broil King’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Broil King’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • broil king bbq
  • broil king bbq accessories
  • broil king gas bbq
  • broil king gas grill
  • broil king grill
  • broil king grill accessories
  • broil king keg
  • broil king pizza stone
  • broilking

Do you work for Broil King? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Broil King compete?

Broil King is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands10th of 101%Shown above
Gas grill brands4th of 81%Show ranking
Kamado grill brands8th of 110.43%Show ranking
BBQ accessories6th of 62.3%Show ranking
Pizza stone brands7th of 72.6%Show ranking
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