Brandwave

Broil King vs Matador:Which is more popular?

In October 2026, Matador had more branded searches than Broil King among BBQ brands worldwide. Matador had about 17,700 branded searches, while Broil King had 8,000. Matador made up 2.3% of all BBQ brand searches we track, and Broil King accounted for 1%. When we asked ChatGPT and Google AI Overviews about BBQ brands, neither Broil King nor Matador appeared in any of the five answers.

Among BBQ brands worldwide in October 2026

Who do people search for more?

Matador, about 2 searches for every 1 for Broil King

Matador 17.7K searchesBroil King 8K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Broil King in 0 of 5Matador in 0 of 5

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Broil King nor Matador showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Big Green Egg5th
  6. Blackstone6th
  7. Z Grills–
  8. Matador–
  9. Beefeater–
  10. Broil King–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Broil King or Matador more popular in search?

This chart shows how often people search Google for Broil King and Matador by name. Each line represents a brand's share of searches for all ten BBQ brands we track, month by month, from English-language searches worldwide.

Broil King and Matador among BBQ brands worldwide, by month

Share of searches by month for Matador, Broil King. The figures are in the table below the chart.

View monthly share of searches table
MonthBlackstoneWeberBig Green EggTraegerZ GrillsNapoleonChar-BroilMatadorBeefeaterBroil King
Nov 202541.5%13.4%14.8%15.3%5.4%2.6%3%1.4%1.4%0.99%
Dec 202548.3%12.8%11.5%14.6%4.2%2.1%2.8%1.6%1.4%0.76%
Jan 202644.4%14.7%12.9%13.6%3.9%2.9%3.2%1.6%1.6%1.3%
Feb 202642.6%12.2%15.2%13.2%3.7%4.1%4.5%1.1%1.5%1.8%
Mar 202639.3%14.8%14%12%3.4%6.9%5.1%0.93%1%2.6%
Apr 202642.1%16.7%12.2%10.7%2.5%7.6%4.5%0.67%0.91%2.2%
May 202647.5%14.7%11.3%9.8%2.3%7%4.2%0.47%0.69%2%
Jun 202652.3%10.9%10.3%12.9%2.1%5.1%3.8%0.5%0.73%1.5%
Jul 202643.3%12.9%12.6%15.9%2.1%6.2%3.8%0.69%0.9%1.7%
Aug 202643.8%12.9%12.7%16.1%2.6%5.1%3.1%0.89%1.3%1.6%
Sep 202644.5%12.3%12.9%16.3%2.6%4.2%3.2%1.5%1.5%1.1%
Oct 202649.3%15.8%11.7%8.3%3.5%3.1%2.9%2.3%2%1%

Broil King sells other things too, so only its searches that name this product count here, like “broil king bbq”.

How has branded search for Broil King and Matador changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Broil King took it in February 2026, Matador took it in September 2026.
  • Across the 12 months ending October 2026, Broil King’s share of searches among BBQ brands worldwide moved from 0.99% to 1%, and its estimated monthly branded searches moved from 9K to 8K.
  • Across the 12 months ending October 2026, Matador’s share of searches among BBQ brands worldwide moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 12.8K to 17.7K.

How did search popularity change for BBQ brands worldwide in October 2026?

2 changes

  1. In October 2026, Matador overtook Beefeater to rank 8th among BBQ brands worldwide, with 2.3% of the searches.

  2. Broil King’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 1.7% to 1% in October 2026.

How are Broil King’s and Matador’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Broil King’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Broil King

2 branded search terms

  • broil king bbq
  • broil king grill

Matador

2 branded search terms

  • matador bbq
  • matador grill

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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