Brandwave

Big Green Egg vs Blackstone:Which is more popular?

In October 2026, Blackstone had more branded searches than Big Green Egg among BBQ brands worldwide. Blackstone had about 380,000 branded searches, while Big Green Egg had 90,500. Blackstone made up 49.3% of all BBQ brand searches we track, and Big Green Egg accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Big Green Egg and Blackstone each appeared in two of the five answers. Big Green Egg and Blackstone were each mentioned first in one of the two answers that named either.

Among BBQ brands worldwide in October 2026

Who do people search for more?

Blackstone, about 4 searches for every 1 for Big Green Egg

Blackstone 380K searchesBig Green Egg 90.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Big Green Egg in 2 of 5Blackstone in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Big Green Egg first in 1Blackstone first in 1

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Green Egg and Blackstone were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Big Green Egg and Blackstone were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Big Green Egg5th
  6. Blackstone6th
  7. Z Grills–
  8. Matador–
  9. Beefeater–
  10. Broil King–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Big Green Egg or Blackstone more popular in search?

This chart shows how often people search Google for Big Green Egg and Blackstone by name. Each line represents a brand's share of searches for all ten BBQ brands we track, month by month, from English-language searches worldwide.

Big Green Egg and Blackstone among BBQ brands worldwide, by month

Share of searches by month for Blackstone, Big Green Egg. The figures are in the table below the chart.

View monthly share of searches table
MonthBlackstoneWeberBig Green EggTraegerZ GrillsNapoleonChar-BroilMatadorBeefeaterBroil King
Nov 202541.5%13.4%14.8%15.3%5.4%2.6%3%1.4%1.4%0.99%
Dec 202548.3%12.8%11.5%14.6%4.2%2.1%2.8%1.6%1.4%0.76%
Jan 202644.4%14.7%12.9%13.6%3.9%2.9%3.2%1.6%1.6%1.3%
Feb 202642.6%12.2%15.2%13.2%3.7%4.1%4.5%1.1%1.5%1.8%
Mar 202639.3%14.8%14%12%3.4%6.9%5.1%0.93%1%2.6%
Apr 202642.1%16.7%12.2%10.7%2.5%7.6%4.5%0.67%0.91%2.2%
May 202647.5%14.7%11.3%9.8%2.3%7%4.2%0.47%0.69%2%
Jun 202652.3%10.9%10.3%12.9%2.1%5.1%3.8%0.5%0.73%1.5%
Jul 202643.3%12.9%12.6%15.9%2.1%6.2%3.8%0.69%0.9%1.7%
Aug 202643.8%12.9%12.7%16.1%2.6%5.1%3.1%0.89%1.3%1.6%
Sep 202644.5%12.3%12.9%16.3%2.6%4.2%3.2%1.5%1.5%1.1%
Oct 202649.3%15.8%11.7%8.3%3.5%3.1%2.9%2.3%2%1%

How has branded search for Big Green Egg and Blackstone changed worldwide over the last 12 months?

3 findings
  • Blackstone was ahead of Big Green Egg in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Big Green Egg’s share of searches among BBQ brands worldwide moved from 14.8% to 11.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
  • Across the 12 months ending October 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 41.5% to 49.3%, and its estimated monthly branded searches moved from 378K to 380K.

How did search popularity change for BBQ brands worldwide in October 2026?

3 changes

  1. In October 2026, Weber overtook Traeger and Big Green Egg to rank 2nd among BBQ brands worldwide, with 15.8% of the searches.

  2. In October 2026, Blackstone gained share of searches among BBQ brands worldwide, from 44.5% to 49.3%.

  3. In October 2026, Big Green Egg lost share of searches among BBQ brands worldwide, from 12.9% to 11.7%.

How are Big Green Egg’s and Blackstone’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Green Egg’s and Blackstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Green Egg

1 branded search term

  • big green egg

Blackstone

2 branded search terms

  • blackstone bbq
  • blackstone grill

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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