How popular isChar-Broil?
In September 2026, people searched for Char-Broil by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.1% of all global BBQ brand searches, placing Char-Broil seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about BBQ brands, Char-Broil appeared in four of the five answers and was the third most recommended of the seven.
Char-Broil is the seventh most searched of 7 competitors and the third most recommended in AI answers.
WeberShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BeefeaterShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MatadorShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BlackstoneShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Char-BroilShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Char-Broil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Char-Broil is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weber1st
Napoleon2nd- Char-Broil3rd
Traeger4th- Blackstone5th
- Beefeater–
- Matador–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What's the best BBQ brand for everyday grilling?”
Searched Google, AI Overview
“bbq brands”
Searched Google, AI Overview
“gas grill brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which BBQ brands compete with Char-Broil?
Share of searches by month for Weber, Beefeater, Matador, Blackstone, Traeger, Napoleon, Char-Broil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Matador | Blackstone | Traeger | Napoleon | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.6% | 19.6% | 10.8% | 5.9% | 2.2% | 1.4% |
| Nov 2025 | 42.5% | 16.9% | 16.9% | 11.3% | 9.3% | 1.9% | 1.2% |
| Dec 2025 | 38.9% | 20.7% | 16.9% | 11.3% | 9.3% | 1.6% | 1.2% |
| Jan 2026 | 40.2% | 19.5% | 19.5% | 10.7% | 7.1% | 1.8% | 1.2% |
| Feb 2026 | 43.2% | 16.8% | 20.6% | 9.2% | 6.2% | 2.5% | 1.5% |
| Mar 2026 | 48.8% | 12.3% | 15% | 12.3% | 5.5% | 4.5% | 1.7% |
| Apr 2026 | 52.7% | 11.6% | 11.6% | 11.6% | 5.2% | 5.8% | 1.6% |
| May 2026 | 51.8% | 10% | 10% | 14.9% | 5.5% | 6.1% | 1.6% |
| Jun 2026 | 48.3% | 10.7% | 10.7% | 15.9% | 7.1% | 5.8% | 1.4% |
| Jul 2026 | 47.8% | 14.3% | 11.7% | 14.3% | 5.2% | 5.4% | 1.3% |
| Aug 2026 | 46.5% | 19.1% | 12.8% | 10.4% | 5.7% | 4.3% | 1.2% |
| Sep 2026 | 42.1% | 18.9% | 18.9% | 10.4% | 5.7% | 2.8% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 670K | -25.1% | -4.4 points | |
| 2, held 2nd | 18.9% | 301K | -18.2% | -0.2 points | |
| 3, held 3rd | 18.9% | 301K | +22.4% | +6.1 points | |
| 4, held 4th | 10.4% | 165K | -17.9% | -0.1 points | |
| 5, held 5th | 5.7% | 90.5K | -17.7% | 0 points | |
| 6, held 6th | 2.8% | 45.2K | -45.3% | -1.5 points | |
| 7, held 7th | 1.1% | 18.1K | -18.5% | 0 points |
1.
Weber42.1%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -4.4 points.
18.9%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
3.
Matador18.9%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +6.1 points.
10.4%
Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.
5.
Traeger5.7%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
6.
Napoleon2.8%
Held 6th. 45.2K estimated branded searches, -45.3% vs prior month. Share -1.5 points.
1.1%
Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare popularity between Char-Broil and its closest rivals
Every comparison with Char-Broil
13 comparisons
How has branded search demand for Char-Broil changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Char-Broil worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands worldwide held steady, from 1.4% to 1.1%.
How did search popularity change for BBQ brands worldwide in September 2026?
5 changes
In September 2026, Matador gained share of searches among BBQ brands worldwide, from 12.8% to 18.9%.
In September 2026, Weber lost share of searches among BBQ brands worldwide, from 46.5% to 42.1%.
In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%.
Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026.
Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are Char-Broil’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Char-Broil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- char broil
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Where does Char-Broil compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Gas grill brands | 8th of 9 | 0.89% | Show ranking |
| BBQ brands | 7th of 7 | 1.1% | Shown above |
| Barbecue brands | 7th of 7 | 1.7% | Show ranking |
Is Char-Broil your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.