Brandwave

Char-Broil vs Matador:Which is more popular?

In September 2026, Matador had more branded searches than Char-Broil among BBQ brands worldwide. Matador had about 301,000 branded searches, while Char-Broil had 18,100. Matador made up 18.9% of all BBQ brand searches we track, and Char-Broil accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Char-Broil appeared in four of the five answers and Matador in none.

Among BBQ brands worldwide in September 2026

Who do people search for more?

Matador, about 17 searches for every 1 for Char-Broil

Matador 301K searchesChar-Broil 18.1K searches

Who does AI mention more?

Char-Broil, mentioned in 4 of 5 answers, Matador in 0

Char-Broil in 4 of 5Matador in 0 of 5

Who does AI recommend more?

Char-Broil, the only one of the two named

Char-Broil first in 4Matador never named

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Char-Broil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Matador did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Blackstone5th
  6. Beefeater–
  7. Matador–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Char-Broil or Matador more popular in search?

This chart shows how often people search Google for Char-Broil and Matador by name. Each line represents a brand's share of searches for all seven BBQ brands we track, month by month, from English-language searches worldwide.

Char-Broil and Matador among BBQ brands worldwide, by month

Share of searches by month for Matador, Char-Broil. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterMatadorBlackstoneTraegerNapoleonChar-Broil
Oct 202540.4%19.6%19.6%10.8%5.9%2.2%1.4%
Nov 202542.5%16.9%16.9%11.3%9.3%1.9%1.2%
Dec 202538.9%20.7%16.9%11.3%9.3%1.6%1.2%
Jan 202640.2%19.5%19.5%10.7%7.1%1.8%1.2%
Feb 202643.2%16.8%20.6%9.2%6.2%2.5%1.5%
Mar 202648.8%12.3%15%12.3%5.5%4.5%1.7%
Apr 202652.7%11.6%11.6%11.6%5.2%5.8%1.6%
May 202651.8%10%10%14.9%5.5%6.1%1.6%
Jun 202648.3%10.7%10.7%15.9%7.1%5.8%1.4%
Jul 202647.8%14.3%11.7%14.3%5.2%5.4%1.3%
Aug 202646.5%19.1%12.8%10.4%5.7%4.3%1.2%
Sep 202642.1%18.9%18.9%10.4%5.7%2.8%1.1%

How has the Char-Broil and Matador comparison changed over the last 12 months?

3 findings
  • Matador was ahead of Char-Broil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands worldwide moved from 19.6% to 18.9%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for BBQ brands worldwide in September 2026?

2 changes

  1. In September 2026, Matador gained share of searches among BBQ brands worldwide, from 12.8% to 18.9%.

  2. Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Char-Broil’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Char-Broil

1 branded search term

  • char broil

Matador

1 branded search term

  • matador

How the Brand Demand Index is measured

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