BBQ brands:Which are searched most?
In September 2026, Weber was the most searched among BBQ brands worldwide, with an estimated 670K branded searches and 49.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the barbecue and grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weber, Beefeater, Matador, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Beefeater | Matador | Traeger |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 22.9% | 22.9% | 6.9% |
| Nov 2025 | 49.7% | 19.7% | 19.7% | 10.8% |
| Dec 2025 | 45.3% | 24.1% | 19.7% | 10.8% |
| Jan 2026 | 46.5% | 22.6% | 22.6% | 8.3% |
| Feb 2026 | 49.8% | 19.4% | 23.7% | 7.1% |
| Mar 2026 | 59.8% | 15% | 18.4% | 6.7% |
| Apr 2026 | 65% | 14.3% | 14.3% | 6.4% |
| May 2026 | 67.1% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 62.9% | 13.9% | 13.9% | 9.3% |
| Jul 2026 | 60.5% | 18.1% | 14.8% | 6.6% |
| Aug 2026 | 55.3% | 22.7% | 15.2% | 6.8% |
| Sep 2026 | 49.2% | 22.1% | 22.1% | 6.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 670K | -25.1% | -6.1 points | |
| 2, held 2nd | 22.1% | 301K | -18.2% | -0.6 points | |
| 3, held 3rd | 22.1% | 301K | +22.4% | +6.9 points | |
| 4, held 4th | 6.6% | 90.5K | -17.7% | -0.2 points |
1.
Weber49.2%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -6.1 points.
22.1%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
3.
Matador
22.1%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +6.9 points.
4.
Traeger6.6%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among BBQ brands worldwide?
4 brands
In September 2026, Weber was the most searched among BBQ brands worldwide, with an estimated 670K branded searches and 49.2% estimated Share of Search within this set. Beefeater is in 2nd place, 27.1 percentage points behind at 22.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Weber | 47.2% → 49.2% | 67.1%May 2026 | 45.3%Dec 2025 | 1st |
 Beefeater | 22.9% → 22.1% | 24.1%Dec 2025 | 12.9%May 2026 | 2nd |
| Matador | 22.9% → 22.1% | 23.7%Feb 2026 | 12.9%May 2026 | 3rd |
| Traeger | 6.9% → 6.6% | 10.8%Nov 2025 | 6.4%Apr 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among BBQ brands worldwide increased from 47.2% to 49.2%.
- Across the 12 months ending September 2026, Beefeater’s estimated Share of Search among BBQ brands worldwide decreased from 22.9% to 22.1%.
- Across the 12 months ending September 2026, Matador’s estimated Share of Search among BBQ brands worldwide decreased from 22.9% to 22.1%.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among BBQ brands worldwide peaked at 67.1% in May 2026 and was lowest at 45.3% in December 2025.
- Across the 12 months ending September 2026, Beefeater’s estimated Share of Search among BBQ brands worldwide peaked at 24.1% in December 2025 and was lowest at 12.9% in May 2026.
- Across the 12 months ending September 2026, Matador’s estimated Share of Search among BBQ brands worldwide peaked at 23.7% in February 2026 and was lowest at 12.9% in May 2026.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among BBQ brands worldwide peaked at 10.8% in November 2025 and was lowest at 6.4% in April 2026.
- Across the 12 months ending September 2026, Traeger held steady: its estimated Share of Search among BBQ brands worldwide moved less than 0.5 percentage points.
How did search popularity change for BBQ brands worldwide in September 2026?
3 changes
In September 2026, Matador gained estimated Share of Search among BBQ brands worldwide, from 15.2% to 22.1%.
In September 2026, Weber lost estimated Share of Search among BBQ brands worldwide, from 55.3% to 49.2%.
In September 2026, Beefeater lost estimated Share of Search among BBQ brands worldwide, from 22.7% to 22.1%.
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